الأربعاء، 25 مارس 2020

اديداس

اديداس

أديداس (بالألمانية: adidas) شركة ملابس رياضية مقرها ألمانيا، وهي علامة تجارية تتألف من عدة شركات، أديداس، وشركة ريبوك للملابس الرياضية، وشركة تايلورميد (بالإنجليزية: taylormade ) لمنتجات الجولف (باعتها اديداس سنة 2017)، وشركة روكبورت (بالإنجليزية: Rockport) للأحذية الرياضية، (ياعتها أديداس سنة 2015) لشركة نيو بالانس .

إلى جانب الأحذية الرياضية تنتج الشركة منتجات أخرى مثل الحقائب والقمصان، والساعات والنظارات وغيرها من الملابس المرتبطة بالألعاب الرياضية. تحتل أديداس المرتبة الأولى في صناعة الملابس الرياضية في أوروبا، كما تحتل المرتبة الثانية على مستوى العالم بعد منافستها الأمريكية نايكي .

تصميمات الشركة من الملابس والأحذية تتميز بثلاثة خطوط متوازية، وهو نفس الشعار الرسمي حاليا. في عام 2008، بلغت إيرادات الشركة 10.799 مليار يورو بعد أن كانت 10.299 مليار يورو في عام 2007، أي نحو 15.6 مليار دولارا أمريكيا. ووصلت قيمتها السوقية في عام 2018 إلى 14,3 مليار دولار، وهي تمتلك 1200 مصنع حول العالم، وتوظف الشركة في 65 دولة أكثر من 775 ألف عامل. ترعى أديداس وتبرم اتفاقيات مع نوادٍ شهيرة في عالم كرة القدم، مثل ريال مدريد وتشلسي، يوفينتوس، بايرن ميونخ ومانشتر يونايتد. ومنتخبات ألمانيا وإسبانيا والبرازيل، إضافة إلى أهم لاعبي الكرة مثل ليونيل ميسي، مسعود أوزيل، سيرجيو أوغويرو وبول بوغبا.
سبب التسمية
اسم الشركة سمي تيمناً باسم مؤسسها "أدولف داسـلر" بجمع أول أجزاء اسمه "أديداس" .

التاريخ
بدأ أدولف ("آدي") داسلر تصنيع أحذيته الرياضية في مطبخه في بلدة هرزوجنيوراخ ،في بافاريا وذلك بعد عودته من الحرب العالمية الأولى. في عام 1924، انضم إليه شقيقه رودولف (رودي) داسلر وأسسا معا مصنع الأخوان داسلر لصناعة الأحذية ثم ازدهر العمل بهذا المصنع.

في دورة الألعاب الأولمبية 1928، قام داسلر بتجهيز العديد من الرياضيين بهدف توسيع نشاط الشركة على المستوى الدولي. خلال دورة الألعاب الأولمبية الصيفية 1936 في برلين، كان داسلر هو صانع حذاء الرباعى الفائز بالميدالية الذهبية جيسي اوينز من الولايات المتحدة. وفي أواخر الحرب العالمية الثانية، تحول المصنع لإنتاج الأسلحة المضادة للدبابات.

في عام 1947، انفصل الأخوان فأسس رودى شركة بوما، وأسس آدي شركة أديداس. سجلت الشركة رسميا كأديداس إيه جي (000بالأحرف لصغيرة باللغة الإنجليزية)، في 18 أغسطس 1949. مصطلح كل يوم أحلم بالرياضة، وإن كان في بعض الأحيان تعتبر أديداس هي الاسم الأصلي، واستخدم بأثر رجعي. كلمة أديداس مكونة من "أدي" (اسم مستعار لأدولف) و"داس" (من داسلر).

قضية تابي
بعد فترة من الاضطرابات في أعقاب وفاة هورست داسلر ابن ادولف دسلر في سنة 1987، بيعت الشركة لبرنار تابى أحد رجال الصناعة في فرنسا عام 1989. بيعت الشركة ب 1.6 مليار فرنك فرنسي (الآن 243.918 مليون يورو) اقترضها تابي. وأشتهر تابى في هذا الوقت بمتخصص إنقاذ الشركات من الإفلاس، وبنى ثروته على خبرته في هذا المجال. قرر تابي نقل الإنتاج إلى آسيا. فاستعان بمادونا من أجل الدعاية. وبعثته كرايست تشيرش بنيوزيلاند إلى ألمانيا كمندوب مبيعات للأحذية ليقابل أحفاد ادولف داسلر (اميليا راندل داسلر وبيللا بيك داسلر) وعاد من تلك المهمة ببعض وسائل الدعاية للترويج للشركة هناك.
في سنة 1992، لم يتمكن تابي من دفع فوائد القرض. فكلف بنك كريدي ليونيه ببيع اديداس، ومن ثم حول البنك الديون المستحقة إلى أسهم للشركة، وهذا أمر غير معتاد في الممارسات المصرفية السائدة في فرنسا. ويبدو أن البنك لانه المملوك للدولة قد حاول إخراج تابي من ضائقته المالية من أجل مصلحته الشخصية، حيث أنه كان وزير الشؤون المدنية في الحكومة الفرنسية في ذلك الوقت.

في شباط / فبراير 1993، باع كريدي ليونيه شركة اديداس لروبرت لويس دريفوس، صديق برنار تابي، واشتراه بأكثر مما كان تابى يملك، 4.485 مليار فرانك (683.514 مليون يورو) بفارق 2.85 مليار (434.479 مليون يورو).في وقت لاحق، رفع تابي دعوى ضد البنك، لانه شعر أنه خدع بالبيع غير المباشر.

أصبح روبرت لويس دريفوس الرئيس التنفيذي الجديد للشركة. كما كان رئيسا لاولمبيك مرسيليا، وهو الفريق الذي تولاه تابي حتى عام 1993. أعلن تابى إفلاسه في عام 1994. اتهم في العديد من الدعاوى القضائية، ولا سيما المتعلقة بإقامة مباراة في نادي كرة القدم. وخلال عام 1997 ،عوقب بالسجن لمدة 18 شهرا قضى منها 6 أشهر في السجن في باريس. في عام 2005، منحت المحاكم الفرنسية تابي 135 مليون يورو كتعويضات (حوالي 886 مليون فرنك).

بعد انتهاء عهد تابي
عام 1994، أصبح كل من الاتحاد الدولي لكرة القدم للشباب ومجموعة استغاثة قرى الأطفال هما المستفيد الرئيسي.
عام 1997، استحوذت اديداس على مجموعة سالمون المتخصصة في ملابس التزلج، وأصبح اسمها الرسمى أديداس سالومون وبذلك تمكنت اديداس من الاستحواذ على شركة تايلور ماد جولف وكذلك ماكس فلى ومن ثم تمكنوا من التنافس مع شركة نايكى جولف.
عام 1998، رفعت أديداس دعوى قضائية ضد القواعد التي وضعتها الرابطة الوطنية لرياضة الجامعات والتي تحد من حجم وعدد العلامات التجارية على ملابس الفريق وزيه الرسمي. سحبت أديداس الدعوى، واتفق الطرفان على مجموعة من القواعد تأخذ في الاعتبار العلامة التجارية لاديداس وهى الثلاثة خطوط المتوازية.
عام 2003، رفعت اديداس دعوى قضائية في القضاء البريطاني ضد شركة أخرى لأنها استخدمت شعار يتكون من خطين مشابه لشعار أديداس الذي يتكون من ثلاثة خطوط. وقضت المحكمة بأن استخدام هذه الشركة لمثل هذه العلامة مخالف لأنه قد يحدث تداخل بينها وبين العلامة التجارية لأديداس.
في أيلول / سبتمبر 2004، أطلقت مصممة الازياءالانجليزية الشهيرة ستيلا مكارتني مشروع مشترك مع أديداس، لإقامة شراكة طويلة الأمد مع الشركة.هذا المشروع عبارة عن إنتاج ملابس رياضية للنساء سمى "أديداس ستيلا مكارتني"، ، ونال استحسانا.
عام 2005، في 3 أيار / مايو، أعلنت أديداس أنها باعت شريكتها سالومون لشركة عامر الرياضية في فنلندا، مقابل 485 مليون يورو.
في آب / أغسطس 2005، أعلنت اديداس عن نيتها لشراء منافستها البريطانية ريبوك مقابل 3.8 مليار دولارا أمريكيا. وتمت الشراكة مع ريبوك في كانون الثاني / يناير 2006  وهذا يعني أن اديداس ستقوم بعمل دعاية لها بالقرب من نايكي في أمريكا الشمالية. شراء ريبوك سيتيح لأديداس التنافس مع نايكي في جميع أنحاء العالم بوصفها صانعة الأحذية الرياضية الثانية في العالم.
عام 2005، أطلقت أديداس الحذاء 'أديداس 1'، الأول من نوعه في إنتاج الأحذية باستخدام المعالجات الدقيقة. أطلقت الشركة على هذا الحذاء اسم "الحذاء الذكي الأول في العالم"، ويتميز المعالج الدقيق بقدرته على إجراء 5 ملايين عملية حسابية في الثانية ليتعدل تلقائيا لتوفير أفضل مستوى من الراحة لمن يرتديه. يتطلب هذا الحذاء استخدام بطاريات صغيرة قابلة للاستبدال، وهى تعمل لمدة 100 ساعة تقريبا. في 25 نوفمبر 2005، أطلقت أديداس النسخة الجديدة من 'أديداس 1' بزيادة في مستوى الراحة والأمان وذلك بفضل محركها الجديد ذو عزم الدوران 153 في المائة زيادة.
في 11 نيسان / أبريل 2006، أعلنت أديداس عن اتفاق مع الرابطة الوطنية لكرة السلة يجعل اديداس المتعهد الرسمى لملابس الفريق وزيه الرسمى، وذلك لمدة 11 سنة. بناء على هذا الاتفاق ستقوم اديداس بتوفير القمصان الجيرسيه، والمنتجات، والألوان المختلفة من الحذاء 'سوبرستار' الخاص بفريق كرة السلة لكل من الرابطة الوطنية لكرة السلة، ودورى تطوير الرابطة الوطنية لكرة السلة، والرابطة الوطنية لكرة السلة للسيدات. تبلغ قيمة هذا الاتفاق ما يزيد عن 400 مليون دولارا. وقد حل محل مثيله السابق مع ريبوك الذي عقد في عام 2001 لمدة 10 سنوات.
المنتجات
رياضة الجري
تعمل أديداس حاليا على إنتاج العديد من أحذية العدو منها 'أدى ستار كونترول 5' و'أدى ستار ريد' الذي حل محل 'سوبرنوفا كونترول '10 و'سوبرنوفا كوشن 7'، والذي سيحل محله قريبا 'سوبرنوفا جليد'. بالإضافة إلى ملابس اديداس التي يستخدمها العدائون بكثرة. كما تستخدم أديداس جلود الكنغر لتصنيع الأحذية باهظة الثمن.

كرة القدم
إحدى الرياضات التي توليها اديداس أكبر اهتمامها هي كرة القدم والأدوات المرتبطة بها. كما توفر شركة اديداس الملابس والمعدات اللازمة لجميع فرق الدوري.

تظل أديداس إحدى الشركات الكبرى في مجال توريد مجموعات الفريق الدولي لفرق كرة القدم. ومن الأمثلة الراهنة ،روسيا، ألمانيا، اليونان، رومانيا، الأرجنتين، أسبانيا، المكسيك، اليابان، نيجيريا، الجزائر، مصر.

أبدعت الشركة في ابتكار الأحذية الرياضية ومن الأمثلة الجديرة بالذكر تطوير حذاء طويل في مونديال كوبا يستخدم في المباريات التي تقام على أرض عليها قطران أو ما شابه وهو يستخدم منذ ما يقرب من اربعين عاما. وقد لقب هذا البديل بلقب كأس العالم بعد الاحتفال بالبطولة في عام 1978 والتي فازت بها الأرجنتين، وهي واحدة من الدول الموردة لها في ذلك الوقت. أديداس أصبحت مشهورة بتطوير الحذاء الطويل "بريداتور" والذي صممه اللاعب السابق بليفربول واللاعب الأسترالي العالمي كريغ جونستون. هذا التصميم تضمن استخدام المطاط على الجزء الجلد العلوي من الحذاء، وتستخدم لتحسن حركة الكرة عند ركلها ؛ وقال اللاعبون ذوي المهارات العالية أنهم قادرون على ركل الكرة بسهولة أكبر عندما يرتدون هذا التصميم الجديد. يشابه الحذاء البريداتور الحذاء التراكسيون الذي صممه كريغ جونستون ". حيث ان تطور وشعبية كرة القدم متواصلة قامت أديداس بدور قيادي في تشكيل طريقة اللعب نفسها. كل من الاتحاد الدولي لكرة القدم، ومجلس إدارة الألعاب الرياضية مكلف بتصميم كرات كرة القدم التي تستخدم في بطولة العالم الخاصة بكل منهما في كأس العالم لصالح المزيد من الهجوم في اللعب.الكرات الموردة لألمانيا في كأس العالم 2006 كانت جديرة بالملاحظة على وجه الخصوص لقدرتها على الانطلاق إلى مسافات ابعد من ذى قبل عند ركلها، مما أدى إلى الضربات الطويلة المدى التي كانت ترمي إلى زيادة عدد الأهداف، وزيادة التمتع بها. كان يعتقد أن حراس المرمى لن يشعرون براحة كافية مع هذا التصميم الجديدالذي يدعون أنه سيتحرك بشكل رائع وغير متوقع.

لعبة كرة التنس
قامت أديداس برعاية لاعبي التنس وأدخلت مؤخرا خطا جديدا لإنتاج مضارب التنس. يستخدم الريشة "اللاعب العادى"، أما "لاعب النادي" فأديداس تهدف لإمداد لاعبى المسابقات "لاعبى البطولة" ب الباريكاد تور ذو قوة 12.2 ترعى أديداس اللاعبين المحترفين التاليين : نوفاك دجوكوفتش آندي موراي، فرناندو غونزاليس، والروسي مارات سافين، دينارا سافينا، وانا ايفانوفيتش، فرناندو فيرداسكو، جيل سيمون، ماركوس باغداتيس وفريق الزوجي بوب ومايك بريان. تستخدم شركة اديداس لملابس التنس تكنولوجيا كليماكوول الموجودة في غيرها من القمصان والأحذية الرياضية.

الجولف
في عام 1997، اشترت أديداس تايلور ميد شركة تايلورماد0} كان هدف تايلور ماد العودة سريعا للاستحواذ على السوق. ونجحت الشركة في تحقيق هذا الهدف، في أواخر عام 2004 عندما أصبحت رسميا رقم 1 في الغولف. يوم 14 أكتوبر 2008، اكتسبت أديداس، من خلال فرعها تيلورماد 72 مليون دولارا، على افتراض 46.3 مليون دولارا ديون.

الكريكيت
في التسعينات وقعت أديداس عقدا مع ضارب الكرة رقم 1 في العالم سابقا ساشين تندولكار لتصنيع أحذية له وهو لا يزال يرتدي أحذية أديداس عندما يلعب مباريات.

في عام 2008، تحركت أديداس نحو السوق الإنجليزية للكريكيت لرعاية النجم الإنجليزي كيفن بيترسن بعد إلغاء تعامله مع وودوورم، عندما واجهت صعوبات مالية. وفي العام التالي وقعت عقدا مع زميل اللاعب الانجليزى ايان بيل. وتتوفر منتجاتها في نطاق انكرزا وبيلررا، وليبرو.

كما ترعى أديداس فريق الكريكيت الإنكليزي وفريق الكريكيت الأسترالي في عام 2008، في الطبعة الأولى من دليل الدوري الهندي الممتاز، تناول رعاية الفريقين مومباي انديانز ودلهي داريديفيلز.

كرة السلة
عملت أديداس على صناعة أحذية كرة السلة لفترة طويلة. واشتهرت بحذاء سوبر ستار، وبرو مودل توينز المعروف باسم "شلتوز" بشكله المنمق والمطاط الذي يحمى أصابع القدم. كما نالت ملابس الهيب هوب شعبية كبيرة في الثمانينات حيث ظهرت جنبا إلى جنب مع الملابس البوليستر التي تحمل دعاية لاديداس.

بالإضافة إلى ذلك فإن اديداس حاليا هي المورد لجميع الامتيازات ال30 في الدوري الأمريكي لكرة السلة للمحترفين، (لتحل محل ريبوك بعد دمجها) كما ترعى عدد هائل من الاعبين القدامى والجدد مثل كريم عبد الجبار وتريسي مكجرادي ودوايت هوارد، تشونسي بيلوبس، ديزموند ميسون، وكيفن غارنيت، وتيم دنكان، وديفين هاريس ومؤخرا بيت مارافيش.

في أواخر الثمانينات، حصل باتريك إيوينج ذات مرة على عدد هائل من توقيعات اديداس الشهيرة، التي تعرف الآن باسم أتيتيود منذ أن أصبح إيوينج غبر مرتبط بعقد (أراد ان يبدأ خط إنتاج خاص به تحت اسم نكست سبورتس في أوائل 1990). كوب براينت انضم لرابطة كرة السلة بموجب عقد مع أديداس، ولكن مع عدم تجديد العقد في عام 2002 بعد أزمة الركود وتجاوب السوق مع حذاء كوبتو. ومنذ ذلك الحين وقع مع شركة نايكي. كانت أديداس أيضا القائد والمبدع.

لعبة لاكروس
في عام 2007، اعلنت اديداس أنها ستنتج في المستقبل معدات لاكروس، وسوف ترعى أديداس لاكروس الوطنية الكلاسيكية في يوليو 2008 لأفضل 600 لاعب في المراحل الأولى بالمدارس الثانوية في الولايات المتحدة.

الرجبي
تصنع أديداس كرة الرجبي وغيرها من الملابس والمعدات. وحاليا، تورد اديداس الكرات إلى فريق البلاكس النيوزيلندى، وكذلك بوما وفريق الرجبى الأرجنتينى.

التزلج
صنعت أديداس حذاء تزلج يختلف عن النماذج السابقة. ويتألف فريقها للتزلج من:

دنيس بوزينتس
مارك جونزاليس
سيلاس باكستر - نيل
بيني فيرفاكس
تيم أوكونور
جاك براون
ديف باشينسكى
نيستور جوكينز
ليم فيلمن
فينس ديل فالي
الملحقات
صممت أديداس ساعات اليد، والنظارات، والحقائب، والقبعات والجوارب 

أدوات التزين
كما أنتجت أديداس أيضا مجموعة من مزيلات رائحة العرق والعطور، الكولونيا بعد الحلاقة، وملابس داخلية.

التسويق
أطلقت أديداس مبادرات فريدة وديناميكية للتسويق في الوسائط التقليدية والجديدة. ولديهم شجاعة الابتكار، والقيام بالحملات غير التقليدية والتي لا تقتصرعلى منتجاتهم إنما تمتد إلى ما وراء منتجاتها إلى فلسفة كاملة، للتفكير، وأسلوب الحياة. هنا العديد من الحملات التي لا تتكلم فقط عن منتجات اديداس، إنما عن نمط الحياة الذي شكلوه:

مثل دليل الفن المدنى، والاستقلال والتعبير الإبداعي ،خاصة في مناطق حضرية. والتطبيقات الفنية في الشوارع من أجل ابل أي فون، دعم رسامى الشوارع ووصف الموردين بأنهم شركة تعمل من أجل الشعب.

مي أديداس تسمح للعملاء بتعديل الأحذية كما يناسبهم.

حملة أديكولور فيرال فيديو—مقطوعة فيديو تلقى رواجا من خلال مشاركتها عبر الإنترنت، ترمز لالتزام أديداس بالمصطلح مهما كان غريبا.

الرعاية
أديداس هي الراعي الرئيسي والمورد للفريق المتميز فريق الرجبى الوطني النيوزيلندى وأيضا فريق الرجبي الوطني الأرجنتين لوس بوماس، ستاد فرانسز ومونستر.

أديداس هي أهم الجهات الراعية للفريق الناجح فريق الكريكيت الأسترالي وفريق الكريكيت الإنكليزي. كما أنها الراعى الرسمى للاعب الكريكيت الهندي ساشين تندلكار، وفيرندر سيوج. وكذلك لاعب الكريكيت الإنجليزي كيفن بيترسن وإيان بيل. أديداس هي أهم المشاركين في مسابقات الكريكيت الأسترالي المحلى—بورا كب، ك اف سى توينتى بيج باش، فورد رانجر ون داى كب.وهى أيضا راعى الدورى الهندي الممتاز، وفرق دلهى درديفيلز، وممباى انديانز.

كما ترعى شركة اديداس جولد كوست تيتانز، وسان جورج لاورا دراجونز وهى ممن أندية دوري الرجبي في مسابقات دورى الرجبى الوطني الأسترالية

كما أنها ومنذ وقت طويل هي الممول لفريق كرة القدم الوطني الألمانى منذ عام 1954، والرعاية التي بدأت في 1954 وتستمر ختى عام على أن تستمر حتى 2018 على الاقل.

أديداس نشطة جدا في رعاية كبار أندية كرة القدم مثل: نادي الهلال السعودي، الاهلى المصري، أي ك اف غوتبورغ، وايه سى ميلانو، واولمبيك مرسيليا، واياكس امستردام الهولندي، وبايرن ميونيخ الألماني، أف سي شالكه 04، فلوميننسي، بنفيكا، تشلسي، ليفربول، ونيوكاسل يونايتد أف سي، ونادي الزمالك، بيسيكاتسوباسيكتاس، وغلطة سراي، وفنربنشك، ويو ايه ان ال تيجرز،، باناثينايكوس، ريال مدريد، نادي اتلتيكو ريفر بلات، واس أي بالميراس، نادي يونيفرسيداد دي شيلي، وكولومبيا، وفرق كرة القدم في نادي ديبورتيفو لوس ميلوناريوس، ديبورتيفو كالي، اتليتيكو ناسيونال و مانشستر يونايتد.

أصبحت أديداس راعى الدورى الممتاز لكرة القدم من خلال تعاقد لمدة 10 سنوات تم توقيعه في نوفمبر، 2004.هذا التعاقد يجعل أديداس الراعى الرسمى للاعبين ومرخص لها إمداد الفريق بمنتجاتها وكذلك العمل معا لتكوين اتحاد متطور.

كما ترعى شركة اديداس أحداث مثل ماراثون لندن.

وسط الانتقادات، أنفقت اديداس 70 مليون يورو خلال دورة الألعاب الأولمبية الصيفية لعام 2008 في بكين، الصين.

كما تسوق أديداس لنفسها داخل ناسكار فهى ترعى بعض الأسماء الكبيرة مثل ديل ارنهارد، وتونى ستيوارت.
الانتقاد
كما هو الحال مع غالبية الشركات متعددة الجنسيات، فممارسة المهنة واّداب المهنة والحرص على توفير الرفاهية للعاملين كثيرا ما يعرضها للتحقيق والنقد. ومنذ عام 2012 إبان دورة الألعاب الأولمبية، خرجت تقارير تؤكد سوء بيئة العمل، وضررها على العاملين والعاملات في مصانع الصين وسيرلانكا وإندونيسيا، وفيتنام والفلبين. شملت الأضرار سوء المعاملة وتدني الأجور، وطول ساعات العمل، إلى جانب عمل الأطفال بالمصانع، وعدم وجود التأمينات الصحية والمعيشية والحوافز.

الشعار
"ليس هناك مستحيل" الاتجاه الحالي للتسويق لشعار أديداس. نظمت هذه الحملة وكالة إعلانية تعرف ب (180/TBWA)، مقرها أمستردام وبالتعاون مع وكالة أخرى تعرف ب (TBWA / Chiat) في سان فرانسيسكو—وخاصة الحملة التي تقوم بها من أجل كرة السلة حملة "المعتقدات الخمسة".

أصول أديداس
تشير إلى خط الملابس الرياضية والحملة الجديدة التي أطلقتها أديداس بداية عام 1996، عندما تم انقسامها إلى 3 مجموعات رئيسية، لكل منها عمله الخاص. تم إصدار أربعة أشرطة فيديو حتى الآن، هم "الألعاب الأصلية "، يظهر بها مجموعة من الشباب والفتيات يلعبون نوعا من الألعاب الأولمبية المعدلة في الشوارع، و"حقائب للقدم"، رحلة عبر شوارع برلين مع فتاة تدعى آميلي تأخذ صورا مشوقة. و"قصة ادي داسلر"، الذي يحكي قصة مؤسس أديداس. وأخيرا "أصوات المدينة"، يعرض كيف أن الأبرشية اللاهوتية تجمع الأصوات لموسيقاه.

فصل
في الفترة من منتصف إلى أواخر التسعينات، قسمت أديداس إلى ثلاث مجموعات رئيسية، وأصبح لكل منها نشاطه الخاص. تهدف أديداس إلى الحفاظ على إخلاصها للرياضيين بتركيزها على الموضة وأسلوب الحياة ضمن المجموعة الرئيسية، وذلك بتأسيس واى-ثرى.

واي ثري
تعاونت أديداس مع المصمم الياباني ياماموتو لتأسيس واى ثرى. تتعامل أديداس حاليا مع المصمم البريطاني الصاعد لورانس داونى، ومن المقرر ان يتم الإعلان عن ذلك بحلول صيف عام 2009.

الثلاثاء، 24 مارس 2020

Zoom

Zoom

Zoom Video Communications is a remote conferencing services company headquartered in San Jose, California. It provides a remote conferencing service that combines video conferencing, online meetings, chat, and mobile collaboration
History
Early years
Zoom was founded in 2011 by Eric Yuan, a lead engineer from Cisco Systems and its collaboration business unit WebEx.[1] Yuan graduated from the Stanford University executive program and was previously vice president of engineering at Cisco for collaboration software development.[2] David Berman, from WebEx and RingCentral, became president in November 2015.[3] The service started in January 2013 and by May 2013, it claimed one million participants.[4] During the first year of its release, Zoom established partnerships with B2B collaboration software providers. Its partnership with Redbooth (at the time known as Teambox) played a role in adding a video component to Redbooth.[5] Shortly after this partnership, Zoom created a program named "Works with Zoom", which established partnerships with multiple hardware and software vendors such as Logitech, Vaddio,[6] and InFocus.[7][8][9] Towards the end of the year, Zoom managed to have its software integrated into InterviewStream, a company that provides remote video interviewing capacity to employers.[10] InterviewStream expanded their video interviewing capabilities using Zoom's video services.[11]

On December 11, 2013, Centrify Corporation announced it would integrate Microsoft Active Directory, access control, and single sign-on (SSO) compatibility with Zoom's application.[12] By March 17, 2014, Zoom added the capability for participants to join meetings by dialing into a toll-free public switched telephone network number via its partnership with Voxbone.[13] The release of version 3.5 later in the year added mobile screen sharing to mobile devices running iOS.[14]

By June 2014, Zoom's participant count had grown to 10 million.[15] As of February 2015, the number of participants utilizing Zoom Video Communication's chief product, Zoom Meetings, reached 40 million individuals, with 65,000 organizations subscribed. In addition to this, the company surpassed 1 billion total meeting minutes across its entire service lifespan.[16]

On February 4, 2015, Zoom Video Communications received $30 million in Series C funding. Participants in this funding round include Emergence Capital, Horizons Ventures (Li Ka-shing), Qualcomm Ventures, Jerry Yang, and Dr. Patrick Soon-Shiong.[17] In the same year, on September 15, Zoom partnered with Salesforce[18] to integrate video conferencing into the CRM platform, allowing salespeople to initiate such conferences with their leads without leaving the application. Shortly after this integration happened, on 3 November, former president of RingCentral David Berman was named president of Zoom Video Communications. The founder and CEO of Veeva Systems, Peter Gassner, joined Zoom's board of directors on the same day.[19]

In February 2016, Zoom has opened a new office in Denver, Colorado. According to Yuan, the company's CEO, the reason for this expansion was to take advantage of the state's "growing technology scene" and its central U.S. location.[20] Later the same year, the company added VMware's CIO Bask Iyer as a business adviser.[21]

As a "unicorn"
In January 2017, Zoom had officially entered the unicorn club ($1 billion valuation) and attracted $100 million in Series D funding from Sequoia Capital at a billion dollar valuation. The announcement was coupled with the release of Zoom 4.0. According to CEO Yuan, the company would be banking the investment and investing in portions that need development, rather than planning a project with these funds, since Zoom has had a cash-flow-positive status in the last quarter.[22]

On April 24, 2017, the video communications provider announced the release of the first scalable telehealth product, allowing doctors to visit their patients through video for consultation. The solution, called Zoom for Telehealth, integrates with other healthcare applications within hospital infrastructures and provides a "virtual waiting room" for patients. It also allows for signed business associate agreements to maintain HIPAA compliance for adopters.[23][24]

In May 2017, Zoom announced a partnership with Polycom through a new product called the Zoom Connector for Polycom. Zoom Connector for Polycom integrated Zoom's video meetings into Polycom's conferencing systems, enabling features such as multiple screen and device meetings, HD and wireless screen sharing, and calendar integration with Outlook, Google Calendar, and iCal.[25]

In August 2017, Marketwired published a press release recognizing Zoom's passing of several milestones in company growth. Highlights included hosting over 20 billion annualized meeting minutes (up from 6.9 billion last year), opening offices abroad in Sydney and the U.K., growing its year-over-year revenue by 150% and customer base by 100%, partnering and optimizing integrations with Polycom, Crestron, and Cisco, and introducing new features and enhancements to its platform including Zoom Rooms Scheduling Display and Zoom for Telehealth. In addition, Zoom was ranked 18th on the Forbes Cloud 100 List and scored a 4.8 / 5 on Gartner Peer Insights.[26]

In September 2017, Zoom hosted Zoomtopia 2017, Zoom's first annual user conference. Zoom announced a series of new products and partnerships, including Zoom's Partnership with Meta to integrate Zoom with Augmented Reality, integration with Slack and Workplace by Facebook, and first steps towards an artificial intelligence speech-to-text converter.[27]

In October 2017, Zoom announced that Jonathan Chadwick had joined the company's Board of Directors as an audit committee chair to oversee financial reporting and disclosure.[28]

On November 8, 2017, Zoom announced that Kelly Steckelberg, former CEO of Zoosk and CFO of Cisco's WebEx Division, had joined Zoom as the new Chief Financial Officer (CFO).[29]

Publicly-traded company
In March 2019, Zoom filed to go public on the NASDAQ[30] and on April 18, 2019, the company went public, with shares up more than 72% with an Initial public offering of $36 a share.[31] The company was valued at just under $16 billion by the end of its IPO.[31]

In early 2020, usage of Zoom increased sharply as schools and companies adopted the platform for remote work in response to the novel coronavirus pandemic, rising 67% from the start of the year to mid-March.[32] The company offered its services to K–12 schools for free in many countries,[33] and students at a number of colleges and universities spread memes about its use.[34][35]

Security issues
In November 2018, a security vulnerability (CVE-2018-15715) was discovered[36] that allowed a remote unauthenticated attacker to spoof UDP messages from a meeting attendee or Zoom server in order to invoke functionality in the target client. This would allow the attacker to remove attendees from meetings, spoof messages from users, or hijack shared screens.

In July 2019, security researcher Jonathan Leitschuh disclosed[37] a zero-day vulnerability allowing any website to forcibly join a macOS user to a Zoom call, with their video camera activated, without the user's permission. In addition, attempts to uninstall the Zoom client on macOS would prompt the software to re-install automatically in the background, using a hidden web server that was set up on the machine during the first installation and remained active even after attempting to remove the client. After receiving public criticism, Zoom updated their software to remove the vulnerability and the hidden webserver, allowing complete uninstallation.[38]

Products
Initially, Zoom featured the ability to host conferences with up to 15 video participants.[39] On January 25, 2013, the product was improved to allow up to 25 video participants for all meetings. Version 2.5 of the software further extended the offering allowing up to 100 video participants in one conference. The company has since expanded its offer to include meetings with up to 1000 video participants for business customers.[40] Zoom relies on client-side encryption using the Advanced Encryption Standard 256-bit (AES 256) algorithm for presentation content.[41][42] By October 2015, the lower limit of 25 participants in video meetings had been increased to 100.[43][44] Between 2015 and mid-2016, Zoom Video Communications announced native support for Skype for Business and integration with Slack.[45][46]

Certifications and compliance
FedRAMP[47]
Health Insurance Portability and Accountability Act (HIPAA)[48]
PIPEDA and PHIPA[49]
GDPR[50]
Recognitions
Frost & Sullivan Company of the Year Award Global Video Conferencing Industry 2019[51][52]
Glassdoor #2 Best Places to Work 2019[53]
Eric Yuan, Zoom CEO, named #1 CEO on Glassdoor in 2018[54][55]
Trustradius Top Rated Web Conferencing Software 2016-2019[56]
#3 on 2018 Forbes Cloud 100[57]
2018 Reader’s Choice Awards Winner[58]
A Leader in the 2018 Gartner Magic Quadrant for Meeting Solutions[59]
Gartner Peer Insights Customers' Choice for Meeting Solutions! 2018[60]
Gold Stevie Award Winner: Company of the Year - Computer Software - Large[61]
Credit Suisse AG Disruptive Technology Recognition (DTR) Program.[62]
Reception
Initially, early adopters like Walt Mossberg were concerned that Zoom's quality could suffer as more users joined the pool. In 2012, Zoom had "only about 1,000 people using the service". According to Mossberg, "it's possible that if millions use it, speed and quality could suffer".[63] In his review at The Wall Street Journal, he pointed out that "Zoom is an attractive alternative" to Skype or Google Hangouts.[64] During this pre-release period, small business technology evangelist Ramon Ray had a chance to use Zoom. In SmallBizTechnology, Stephanie Faris covers Ray's experience with the software, saying that "Ramon was also impressed with how one of the remote persons on [sic] the video conference was able to share their screen". This particular trial meeting took place between him and Nick Chong, Zoom's head of product marketing.[65]

On April 2, 2013, two months after the launch of Zoom, Judy Schneider and Paul Doherty reviewed Zoom at Construction Executive's Tech Trends section. Their choice of words to summarize their experience was "love at first byte". "The first meeting was seamless," said the authors. "Everyone arrived on time with little to no wait time." The overall tone of the review was positive with little mention of caveats in the software. This was also the first review mentioning its REST API.[66] At the time, there were no alternative dial-in numbers, which they pointed out in their article. On December 14, 2013, Zoom has since implemented dial-in access in the release of version 2.5 of its software.[67] On September 2013, when Zoom Video Conferencing has been released for six months, Emily Read wrote a comprehensive review of the software, in which she noted that "it's perfect if you want to record your meeting, or share your mobile screen" but "while there's no time limit on one-on-one calls made with a free account, a potentially annoying issue is that group calls using a free account are limited to a maximum of 40 minutes".[68]

On October 3, 2013, Geek Magazine published a compilation of alternatives to FaceTime for Android, in which it included Zoom's service, saying that "while Zoom was built for professional conferencing, it's really easy to use it for personal activities."[69] SheKnows, a women's entertainment website, said that "Zoom helps young businesses achieve a level of communication usually reserved for large, well-established companies."[70]

Nitin Pradhan wrote an editorial for InformationWeek in which he said that "after using it for a year, it has become my go-to communications channel for important discussions, even before email and the phone."[71] On September 10, 2014, Paul Richards, account executive at Haverford Systems, wrote a review of ZoomPresence (now known as Zoom Rooms), noting that it has "a simple menu that scales to fit [the user's] needs in a sleek app style application". The product's "Mac Mini-only" approach was also lauded by Richards, implying that it is a way to ensure stability throughout conferences

Ugadi

Ugadi

Ugadi (Ugādi, Samvatsarādi, Yugadi) is the New Year's Day for the Hindus of Karnataka, Andhra Pradesh, Telangana states in India.[2] It is festively observed in these regions on the first day of the Hindu lunisolar calendar month of Chaitra.[3] This typically falls in March or April of the Gregorian calendar.[3]

The day is observed by drawing colorful patterns on floor called kolamulus ( Kannada: Rangoli , Telugu: Muggulu, ) mango leaf decorations on doors called torana (kannada : torana,Telugu: Toranalu ), buying and giving gifts such as new clothes, giving charity to the poor, special bath followed by oil treatment, preparing and sharing a special food called pachadi, and visiting Hindu temples.[4][5] The pachadi is a notable festive food that combines all flavors – sweet, sour, salty, bitter, astringent and piquance (spicy hot). In Telugu and Kannada Hindu traditions, it is a symbolic reminder that one must expect all flavors of experiences in the coming new year and make the most of them.[6]

Ugadi have been important and historic festival of the Hindus, with medieval texts and inscriptions recording major charitable donations to Hindu temples and community centers on this day.[7] The same day is observed as a New Year by Hindus in many other parts of India. For example, it is called Gudi Padwa in Maharashtra, but sometimes observed a Gregorian day earlier because the lunar day starts and ends in Hindu calendar according to the position of the moon. In Karnataka, the festival is celebrated as Yugadi.
Terminology
The name Yugadi or Ugadi is derived from the Sanskrit words yuga (age) and ādi (beginning): "the beginning of a new age".[6] Yugadi or Ugadi falls on "Chaitra Shudhdha Paadyami" or the first day of the bright half of the Indian month of Chaitra. This generally falls in late March or early April of the Gregorian calendar.[3][4]

The people of Karnataka use the term Yugadi (ಯುಗಾದಿ) and the people of Telangana and Andhra Pradesh use the term Ugadi (ఉగాది) for this festival.

Gudi Padwa

Gudi Padwa

Gudhi Padwa (Marathi: गुढी पाडवा IAST: Guḍhī Pāḍavā) and Konkani: संवसर पाडवो,Sanvsar Pādvo) is a spring-time festival that marks the traditional new year for Marathi and Konkani Hindus.[2] It is celebrated in and near Maharashtra and Goa on the first day of the Chaitra month to mark the beginning of the New year according to the lunisolar Hindu calendar. The word पाडवा (pāḍavā) or पाडवो (pāḍavo) or पाड्ड्वा/पाड्ड्वो (pāḍḍvā/pāḍḍvo) comes from the Sanskrit word प्रतिपदा (pratipadā), which refers to the first day of a lunar fortnight. The festival is observed with colorful floor decorations called rangoli, a special Gudhi flag (garlanded with flowers, mango and neem leaves, topped with upturned silver or copper vessel), street processions, dancing and festive foods.[2][3]

In India, first day of the bright phase of the moon is called Gudhi Padwa in Marathi, pāḍya (Konkani: पाडयो;Kannada: ಪಾಡ್ಯ; Telugu: పాడ్యమి, paadyami; ). Konkani Hindus variously refer to the day as सौसार पाडवो or सौसार पाडयो (saṁsāra pāḍavo / saṁsāra pāḍye), संसार (saṁsāra) being a corruption of the word संवत्सर (saṁvatsara). Telugu Hindus celebrate the same occasion as Ugadi, while Konkani and Kannada Hindus in Karnataka refer to it as युगादि, ಯುಗಾದಿ (yugādi). The same new year festival is known by other names in different regions of the Indian subcontinent. However, this is not the universal new year for all Hindus. For some, such as those in and near Gujarat, the new year festivities coincide with the five day Diwali festival.[4] For many others, the new year falls on Vaisakhi between 13 and 15 April, according to the solar cycle part of the Hindu lunisolar calendar, and this is by far the most popular not only among Hindus of the Indian subcontinent but also among Buddhists and Hindus in many parts of southeast Asia.[4]

The Sindhi community celebrates this day as Cheti Chand as the new year and observed as the emergence day of Lord Jhulelaal. Prayers are offered to Lord Jhulelaal and the festival is celebrated by making delicacies like Tehri (sweet rice) and Saai Bhaaja (Palak made in dal).
Gudhi means flag, erect flag on the houses as part of celebration in Maharashtra where its mainly celebrated.According to Kittel word belongs to South Indian language origin.[5]

The word pāḍavā is derived from the Sanskrit word pratipad for the first day of each fortnight in a lunar month i.e. the first day on which the moon appears after the so-called "new moon" day (amāvāsya) and the first day after the full moon. A Gudhi is also hoisted on this occasion giving this festival its name. The term padva or padavo is also associated with balipratipad the third day of Diwali[citation needed] which is another celebration that comes at the end of the harvesting season.

See also: Balipratipada
Significance
Gudhi Padva signifies the arrival of spring and to the reaping of Rabi crops.[6]

The festival is linked to the mythical day on which Hindu god Brahma created time and universe. To some, it commemorates the coronation of Rama in Ayodhya after his victory over evil Ravana, or alternatively the start of Shalivahan calendar after he defeated the Huns invasion in the 1st century.[7]

According to Anne Feldhaus, in rural Maharashtra the festival is linked to Shiva's dance and coming together of the community as they carry the Gudhi Kavads together to a Shiva temple.[8]

The Guḍhī
A notable sight during Gudhi Padwa are the numerous Gudhi (or Gudhi) arrangements at every household. It is a bright colorful silk scarf-like cloth tied at the top of a long bamboo. On top of it, one or more boughs of neem leaves and mango leaves are attached along with a garland of flowers. This arrangement is capped with a silver, bronze or copper pot (handi or kalash) signifying victory or achievement.[9][10] The whole arrangement is hoisted outside each household, typically to the right, or through a window or terrace. It is visible to everybody. Villages or neighborhoods also come together and host a community Gudhi Kavad, which they carry together to the local Shiva temple. Some temples are located on the top of hills, and groups work together to help reach the kavad to the top.[10]

Some of the significances attributed to raising a Gudhi are as follows:
It symbolizes the victory of King Shalivahana and was hoisted by his people when he returned to Paithan.[6]
Gudhi symbolizes the Brahmadhvaj (translation: Brahma’s flag) mentioned in the Brahma Purana, because Lord Brahma created the universe on this day. It may also represent Indradhvaj (translation: the flag of Indra).[6]
Historically, the Gudhi symbolizes Lord Rama’s victory and happiness on returning to Ayodhya after slaying Ravana. Since a symbol of victory is always held high, so is the gudhi (flag). It is believed that this festival is celebrated to commemorate the coronation of Rama post his return to Ayodhya after completing 14 years of exile.[6]
Gudhi is believed to ward off evil, invite prosperity and good luck into the house.[6]
Festivities
On the festive day, courtyards in village houses will be swept clean and plastered with fresh cow-dung. Even in the city, people take the time out to do some spring cleaning. Women and children work on intricate rangoli designs on their doorsteps, the vibrant colours mirroring the burst of colour associated with spring. Everyone dresses up in new clothes and it is a time for family gatherings.

Traditionally, families prepare a special dish that mixes various flavors, particularly the bitter leaves of the neem tree and sweet jaggery (gur, gul). Additional ingredients include sour tamarind and astringent dhane seeds. This, like the pacchadi recipe used in Ugadi festival, is eaten as a reminder of life's sweet and bitter experiences, as well as a belief that the neem-based mixture has health benefits.[9][11]

Maharashtrian families also make many other festive dishes, such as shrikhand and Poori or Puran Poli on this day.

Guḍhī Pāḍavā in other languages, states and people
Known as Guḍhī Pāḍavā ("Gudhee Paadavaa") in Maharashtra, this festival is also known as[12]

Samvatsar Padvo among Hindu Konkanis of Goa and Konkani diaspora in Kerala[13]
Yugadi among the rest of Konkani diaspora in Karnataka and Ugadi in Andhra pradesh Telangana State and Navreh or Navreh amongst Kashmiri Pandits
In other parts of India[12] this festival is celebrated during

Ugadi in Andhra Pradesh and Telangana State
Yugadi in Karnataka
Cheti Chand among the Sindhi people
It is also celebrated in the North-East state of Manipur as Sajibu Nongma Panba Cheiraoba and also in countries like Nepal, Burma, Cambodia and other nations where there are lot of Hindus. People prepare a variety of food and cuisine on this day and later climb the hillocks in the evening.

In Kashmir, the Kashmiri Hindu or Pundit community, also the Kashmiri Sikh community celebrate this Festival as Navreh, the start of New Lunar Year. A biggish thal viz a brass eating plate is filled with uncooked rice and the new Punchang, the Kashmiri Hindu Ephemeris placed in it. A little cooked rice, curds, salt, all in small cups, crisp currency note and a coin, a pen, some flowers, a golden bangle, a silver ornament, 3 or 5 walnuts are also placed in this Thal. Every one is expected to see this thal, first thing in the morning. Generally, the eldest lady of the household sees it first and then brings it in to show to all sleeping members of the household. Every one is expected to wear a new garment and the children are given some cash to enjoy the festival. The lunch is a feast.

In Punjab the new year is celebrated as Baisakhi falling mostly on 13 or 14 April, first day of month Naisakh of the Bikram Samavt or calendar.

in Bengal this occasion is celebrated as Naba Barsha, in Assam as Bihu, in Kerala as Vishu, in Tamil Nadu as Putuhandu . It is considered as most auspicious day of the year.

Orthohantavirus

Orthohantavirus

An orthohantavirus (or hantavirus) is a single-stranded, enveloped, negative-sense RNA virus in the family Hantaviridae of the order Bunyavirales.[3] These viruses normally infect rodents, but do not cause disease in them.[3] Humans may become infected with hantaviruses through contact with rodent urine, saliva, or feces. Some strains cause potentially fatal diseases in humans, such as hantavirus hemorrhagic fever with renal syndrome (HFRS), or hantavirus pulmonary syndrome (HPS), also known as hantavirus cardiopulmonary syndrome (HCPS),[4] while others have not been associated with known human disease.[5] HPS (HCPS) is a "rare respiratory illness associated with the inhalation of aerosolized rodent excreta (urine and feces) contaminated by hantavirus particles."[4]

Human infections of hantaviruses have almost entirely been linked to human contact with rodent excrement; however, in 2005 and 2019, human-to-human transmission of the Andes virus was reported in South America.[5]

Hantavirus is named for the Hantan River area in South Korea where an early outbreak was observed,[6] and was isolated in 1976 by Ho-Wang Lee.
Hemorrhagic fever with renal syndrome (HFRS) is a group of clinically similar illnesses caused by species of hantaviruses from the family Hantaviridae. It is also known as Korean hemorrhagic fever, epidemic hemorrhagic fever, and nephropathia epidemica. The species that cause HFRS include Hantaan, Dobrava-Belgrade, Saaremaa, Seoul, and Puumala. It is found in Europe, Asia, and Africa.[citation needed]

In hantavirus-induced hemorrhagic fever incubation time is two to four weeks in humans before symptoms develop. Their severity depends on the viral load.[7]

Hantavirus pulmonary syndrome

Deer mouse
Hantavirus pulmonary syndrome (HPS) is found in North, Central and South America.[8] It is an often fatal pulmonary disease. In the United States, the causative agent is the Sin Nombre virus carried by deer mice. Prodromal symptoms include flu-like symptoms such as fever, cough, muscle pain, headache, and lethargy. It is characterized by a sudden onset of shortness of breath with rapidly evolving pulmonary edema that is often fatal despite intervention with mechanical ventilation and potent diuretics. The fatality rate is 36%.[9]

Hantavirus pulmonary syndrome was first recognized during the 1993 outbreak in the Four Corners region of the southwestern United States. It was identified by Dr. Bruce Tempest. It was originally called "Four Corners disease," but the name was changed to "Sin Nombre virus" after complaints by Native Americans that the name "Four Corners" stigmatized the region.[10] It has since been identified throughout the United States. Rodent control in and around the home remains the primary prevention strategy.

Virology
Classification
Hantaviruses are bunyaviruses. The order Bunyavirales is divided into twelve families. Like all members of this order (except for the Arenaviridae), hantaviruses have genomes comprising three negative-sense, single-stranded RNA segments, and so are classified as negative sense RNA viruses. Members of other Bunyavirales families are generally arthropod-borne viruses,[11] but hantaviruses are thought to be transmitted to humans mainly through inhalation of aerosolized rodent excreta, or rodent bites.

Genome
Like other members of Bunyavirales, orthohantaviruses are enveloped viruses with a genome that consists of three single-stranded, negative-sense RNA segments designated S (small), M (medium), and L (large). The S RNA encodes the nucleocapsid (N) protein. The M RNA encodes a polyprotein that is cotranslationally cleaved to yield the envelope glycoproteins Gn (formerly G1) and Gc (formerly G2).[11][12]

The L RNA encodes the L protein, which functions as the viral transcriptase/replicase. Within virions, the genomic RNAs of hantaviruses are thought to complex with the N protein to form helical nucleocapsids, the RNA component of which circularizes due to sequence complementarity between the 5' and 3' terminal sequences of genomic segments.[citation needed]

As with other Bunyavirales, each of the three segments has a consensus 3'-terminal nucleotide sequence (AUCAUCAUC), which is complementary to the 5'-terminal sequence and is distinct from those of the other four genera in the family.[13] These sequences appear to form panhandle structure which seem likely to play a role in replication and encapsidation facilitated by binding with the viral nucleocapsid (N) protein.[14] The large segment is 6530–6550 nucleotides (nt) in length, the medium is 3613–3707 nt in length and the small is 1696–2083 nt in length.[citation needed]

No nonstructural proteins are known, unlike the other genera in this family. At the 5' and 3' of each segment are short noncoding sequences: the noncoding segment in all sequences at the 5' end is 37–51 nt. The 3' noncoding regions differ: L segment 38–43 nt; M segment 168–229 nt; and S segment 370–730 nt. The 3' end of the S segment is conserved between the genera suggesting a functional role.[citation needed]

Virions
Hantavirus virions are about 120–160 nanometers (nm) in diameter. The lipid bilayer of the viral envelope is about 5 nm thick and is embedded with viral surface proteins to which sugar residues are attached. These glycoproteins, known as Gn and Gc, are encoded by the M segment of the viral genome. They tend to associate (heterodimerize) with each other and have both an interior tail and an exterior domain that extends to about 6 nm beyond the envelope surface.[citation needed]

Inside the envelope are the nucleocapsids. These are composed of many copies of the nucleocapsid protein N, which interact with the three segments of the viral genome to form helical structures. The virally encoded RNA polymerase is also found in the interior. By mass, the virion is greater than 50% protein, 20–30% lipid and 2–7% carbohydrate. The density of the virions is 1.18 gram per cubic centimeter. These features are common to all members of the Hantaviridae family.[citation needed]

Life cycle
Entry into host cells is thought to occur by attachment of virions to cellular receptors and subsequent endocytosis. Nucleocapsids are introduced into the cytoplasm by pH-dependent fusion of the virion with the endosomal membrane. After the release of the nucleocapsids into cytoplasm, the complexes are targeted to the ER–Golgi Intermediate compartments (ERGIC) through microtubular-associated movement resulting in the formation of viral factories at ERGIC.[citation needed]

These factories then facilitate transcription and subsequent translation of the viral proteins. Transcription of viral genes must be initiated by association of the L protein with the three nucleocapsid species. In addition to transcriptase and replicase functions, the viral L protein is also thought to have an endonuclease activity that cleaves cellular messenger RNAs (mRNAs) for the production of capped primers used to initiate transcription of viral mRNAs. As a result of this cap snatching, the mRNAs of hantaviruses are capped and contain nontemplated 5'-terminal extensions.[15]

The G1 (or Gn) and G2 (Gc) glycoproteins form hetero-oligomers and are then transported from the endoplasmic reticulum to the Golgi complex, where glycosylation is completed. The L protein produces nascent genomes by replication via a positive-sense RNA intermediate. Hantavirus virions are believed to assemble by association of nucleocapsids with glycoproteins embedded in the membranes of the Golgi, followed by budding into the Golgi cisternae. Nascent virions are then transported in secretory vesicles to the plasma membrane and released by exocytosis.[citation needed]

Pathogenesis
The pathogenesis of hantavirus infections is unclear as there is a lack of animal models to describe it (rats and mice do not seem to acquire severe disease). While the primary site of viral replication in the body is not known, in HFRS the main effect is in the blood vessels while in HPS most symptoms are associated with the lungs. In HFRS, there are increased vascular permeability and decreased blood pressure due to endothelial dysfunction and the most dramatic damage is seen in the kidneys, whereas in HPS, the lungs, spleen, and gall bladder are most affected. Early symptoms of HPS tend to present similarly to the flu (muscle aches, fever and fatigue) and usually appear around 2 to 3 weeks after exposure. Later stages of the disease (about 4 to 10 days after symptoms start) include difficulty breathing, shortness of breath and coughing.[16]

Transmission
The viruses that cause hantavirus hemorrhagic fever have not been shown to transfer from person to person, except for Andes virus.[5] For other species of hantavirus, aerosolized rodent excreta or rodent bites are the only known routes of transmission to humans. Similar negative-stranded RNA viruses, such as Marburg and Ebola hemorrhagic fevers, can be transmitted by contact with infected blood and body fluids, and are known to spread to healthcare workers in African hospitals, but do not transfer readily in a modern hospital setting with the appropriate precautions. Transmission through fomites (inanimate objects exposed to infection) has not been demonstrated in hantavirus disease in either the hemorrhagic or pulmonary forms.[17][18]

Evolution
Findings of significant congruence between phylogenies of hantaviruses and phylogenies of their rodent reservoirs have led to the theory that rodents, although infected by the virus, are not harmed by it because of long-standing hantavirus–rodent host coevolution,[11][19] although findings in 2008 led to new hypotheses regarding hantavirus evolution.[12][20]

Various hantaviruses have been found to infect multiple rodent species, and cases of cross-species transmission (host switching) have been recorded.[21][22][23] Additionally, rates of substitution based on nucleotide sequence data reveal that hantavirus clades and rodent subfamilies may not have diverged at the same time.[20][24] Furthermore, as of 2007 hantaviruses have been found in multiple species of shrews and moles.[20][25][26][27]

Taking into account the inconsistencies in the theory of coevolution, it was proposed in 2009 that the patterns seen in hantaviruses in relation to their reservoirs could be attributed to preferential host switching directed by geographical proximity and adaptation to specific host types.[20] Another proposal from 2010 is that geographical clustering of hantavirus sequences may have been caused by an isolation-by-distance mechanism.[23] Upon comparison of the hantaviruses found in hosts of orders Rodentia and Soricomorpha, it was proposed in 2011 that the hantavirus evolutionary history is a mix of both host switching and codivergence and that ancestral shrews or moles, rather than rodents, may have been the early original hosts of ancient hantaviruses.[25]

A Bayesian analysis in 2014 suggested a common origin for these viruses ~2000 years ago. The association with particular rodent families appears to have been more recent. The viruses carried by the Arvicolinae and Murinae subfamilies originated in Asia 500–700 years ago. These subsequently spread to Africa, Europe, North America and Siberia possibly carried by their hosts. The species infecting the Neotominae subfamily evolved 500–600 years ago in Central America and then spread toward North America. The species infecting Sigmodontinae evolved in Brazil 400 years ago. Their ancestors may have been a Neotominae-associated virus from northern South America.[28]

Prevention
According to the CDC, the best prevention against contracting hantavirus is to eliminate or minimize contact with rodents in the home, workplace, or campsite.[29] As the virus can be transmitted by rodent saliva, excretions, and bites, control of rats and mice in areas frequented by humans is key for disease prevention. General prevention can be accomplished by disposing of rodent nests, sealing any cracks and holes in homes where mice or rats could get in, setting up traps, or laying down poisons or using natural predators such as cats in the home.[16]

The duration that hantaviruses remain infectious in the environment varies based on factors such as the rodent's diet, temperature, humidity, and whether indoors or outdoors. The viruses have been demonstrated to remain active for two to three days at normal room temperature, while ultraviolet rays in direct sunlight kills them within a few hours. However, rodent droppings or urine of indeterminate age should always be treated as infectious.[30][31][32]

Vaccine
As of 2016, there is no FDA-approved, commercially available vaccine against hantavirus.[33] A vaccine known as Hantavax has been under study since 1990. As of 2016, the development was in clinical phase 3 trial stage.[34] This inactivated vaccine is thought not to be effective against European hantaviruses like the Puumala (PUUV) virus.[35]  A killed-virus vaccine is not being pursued because of the dangers associated with mass production under high containment as well as the unresolved questions about the efficiency of the vaccine. A number of labs have been working towards a vaccine that would deliver viral antigens by either DNA vectors or as recombinant proteins.[36] As of 2016, these recombinant vaccines will not be available in the near future.[37]

No WHO-approved vaccine has gained widespread acceptance, but the Korean Army is one of the largest consumers of a hantavirus vaccine, second only to public health centers.[38]

Treatment
Ribavirin may be a drug for HPS and HFRS but its effectiveness remains unknown, still, spontaneous recovery is possible with supportive treatment. People with suspected hantavirus infection may be admitted to the hospital, given oxygen and mechanical ventilation support to help them breathe during the acute pulmonary stage with severe respiratory distress.[16][39] Immunotherapy, administration of human neutralizing antibodies during acute phases of Hantavirus, has only been studied in mice, hamsters, and rats. There are no reports of controlled clinical trials.[36]

Epidemiology
Hantavirus infections have been reported from all continents but Australia. Regions especially affected by hemorrhagic fever with renal syndrome include China, the Korean Peninsula, Russia (Hantaan, Puumala and Seoul viruses), and northern and western Europe (Puumala and Dobrava virus). Regions with the highest incidences of hantavirus pulmonary syndrome include Argentina, Chile, Brazil, the United States, Canada, and Panama.

Africa
In 2010, a novel hantavirus, Sangassou virus was isolated in Africa which causes hemorrhagic fever with renal syndrome.[40]

Asia
In China, Hong Kong, the Korean Peninsula and Russia, hemorrhagic fever with renal syndrome is caused by Hantaan, Puumala and Seoul viruses.[41]

Australia
As of 2005, there were no human infections reported in Australia, though rodents were found to carry antibodies.[42]

Europe
In Europe two hantaviruses — Puumala and Dobrava-Belgrade viruses — are known to cause hemorrhagic fever with renal syndrome.[43] Puumala usually causes a generally mild disease, nephropathia epidemica, which typically presents with fever, headache, gastrointestinal symptoms, impaired renal function and blurred vision. Dobrava infections are similar, except that they often also have hemorrhagic complications.

Puumala virus is carried by its rodent host, the bank vole (Clethrionomys glareolus), and is present throughout most of Europe, except for the Mediterranean region. There are four known Dobrava virus genotypes, each carried by a different rodent species. Genotype Dobrava is found in the yellow-necked mouse (Apodemus flavicollis); genotypes Saaremaa and Kurkino in the striped field mouse (Apodemus agrarius), and genotype Sochi in the Black Sea field mouse (Apodemus ponticus).

In 2017 alone, the Robert Koch Institute (RKI) in Germany received 1,713 notifications of hantavirus infections.[44]

North America
Canada
Although there are Sin Nombre virus-infected deer mice, the primary cause of the disease all across Canada, by June 2015, there had been only one documented case of hantavirus pulmonary syndrome in eastern Canada, with most cases in British Columbia, Alberta, Saskatchewan and Manitoba in the west. There were a total of 109 confirmed cases; about 30% of those infected died.[4] In Canada "[a]ll cases occurred in rural settings and approximately 70% of the cases have been associated with domestic and farming activities."[4]

The first confirmed death was in northern British Columbia in January, 2013 and another in Kindersley, Saskatchewan, in June 2013.[45]

United States
In the United States, minor cases of HPS include Sin Nombre orthohantavirus, New York orthohantavirus, Bayou orthohantavirus, and possibly Black Creek Canal orthohantavirus.

As of January 2017, 728 cases of hantavirus had been reported in the United States cumulatively since 1995, across 36 states, not including cases with presumed exposure outside the United States. More than 96% of cases have occurred in states west of the Mississippi River. The top 10 states by number of cases reported (which differs slightly from a count ordered by the state of original exposure) were New Mexico (109), Colorado (104), Arizona (78), California (61), Washington (50), Texas (45), Montana (43), Utah (38), Idaho (21), and Oregon (21); 36% of the total reported cases have resulted in death.[46]

Mexico
In Mexico, rodents have been found to carry hantaviruses include Thomas's giant deer mouse (Megadontomys thomasi), the pack rat Neotoma picta, Orizaba deer mouse (Peromyscus beatae), Western harvest mouse (Reithrodontomys megalotis) and Sumichrast's harvest mouse (Reithrodontomys sumichrasti).[47]

South America
Agents of HPS found in South America include the Andes virus (also called Oran, Castelo de Sonhos – Portuguese for "Castle of Dreams", Lechiguanas, Juquitiba, Araraquara, and Bermejo virus, among many other synonyms), which is the only hantavirus that has shown an interpersonal form of transmission, and the Laguna Negra virus, an extremely close relative of the previously known Rio Mamore virus.

Rodents that have been shown to carry hantaviruses include Abrothrix longipilis and Oligoryzomys longicaudatus.[48]

History
The hantaviruses are a relatively newly discovered genus of viruses. An outbreak of Korean hemorrhagic fever among American and Korean soldiers during the Korean War (1950–1953) was caused by a hantavirus infection. More than 3000 troops became ill with symptoms that included kidney failure, generalized hemorrhage, and shock. It had a 10% mortality rate. Hantavirus was named for the Hantan River area in South Korea.[49][50][51][52] This outbreak sparked a 25-year search for the etiologic agent. Ho-Wang Lee, a South Korean virologist, and his colleagues isolated Hantaan virus in 1976 from the lungs of striped field mice.[53][54][55]

In late medieval England a mysterious sweating sickness swept through the country in 1485 just before the Battle of Bosworth Field. Noting that the symptoms overlap with hantavirus pulmonary syndrome (see above), several scientists have theorized that the virus may have been the cause of the disease.[56][57] The hypothesis was criticized because sweating sickness was recorded as being transmitted from human to human, whereas hantaviruses were not known to spread in this way.[58] Limited transmission via human-to-human contact has since been shown in Hantavirus outbreaks in Argentina.[59]

In 1993, an outbreak of hantavirus pulmonary syndrome occurred in the Four Corners region in the southwestern United States. The viral cause of the disease was found only weeks later and was called the Sin Nombre virus (SNV), or in Spanish, "virus sin nombre", meaning "nameless virus". The host was first identified as the deer mouse (Peromyscus maniculatus) by Terry Yates, a professor at the University of New Mexico.

Royal Mail

Royal Mail

Royal Mail Group plc (Welsh: Post Brenhinol; Scottish Gaelic: a' Phuist Rìoghail; Cornish: Postya Riel) is a postal service and courier company in the United Kingdom, originally established in 1516. The company's subsidiary Royal Mail Group Limited operates the brands Royal Mail (letters) and Parcelforce Worldwide (parcels). General Logistics Systems, an international logistics company, is a wholly owned subsidiary of Royal Mail Group. The group used the name Consignia for a brief period in the early 2000s, before reverting to its original name.

The company provides mail collection and delivery services throughout the UK. Letters are deposited in a post box, taken to a post office, or collected in bulk from businesses. Royal Mail owns and maintains the UK's distinctive red pillar boxes, first introduced in 1852, many of which bear the initials of the reigning monarch.[2] Deliveries are made at least once every day except Sundays and bank holidays at uniform charges for all UK destinations. Royal Mail generally aims to make first class deliveries the next business day throughout the nation.[3]

For most of its history, the Royal Mail was a public service, operating as a government department or public corporation. Following the Postal Services Act 2011,[4][5] a majority of the shares in Royal Mail were floated on the London Stock Exchange in 2013. The UK government initially retained a 30% stake in Royal Mail,[6] but sold its remaining shares in 2015, ending 499 years of state ownership.[7] It is a constituent of the FTSE 250 Index.
The Royal Mail can trace its history back to 1516, when Henry VIII established a "Master of the Posts",[8] a position that was renamed "Postmaster General" in 1710.[9]

Upon his accession to the throne of England at the Union of the Crowns in 1603, James VI moved his court to London. One of his first acts from London was to establish the royal postal service between London and Edinburgh, in an attempt to retain control over the Scottish Privy Council.[10]

The Royal Mail service was first made available to the public by Charles I on 31 July 1635, with postage being paid by the recipient. The monopoly was farmed out to Thomas Witherings.[11]

In the 1640s Parliament removed the monopoly from Witherings and during the Civil War and First Commonwealth the parliamentary postal service was run at great profit for himself by Edmund Prideaux (a prominent parliamentarian and lawyer who rose to be attorney-general).[12] To keep his monopoly in those troubled times Prideaux improved efficiency and used both legal impediments and illegal methods.[12][13]

In 1653 Parliament set aside all previous grants for postal services, and contracts were let for the inland and foreign mails to John Manley.[12] Manley was given a monopoly on the postal service, which was effectively enforced by Protector Oliver Cromwell's government, and thanks to the improvements necessitated by the war Manley ran a much improved Post Office service. In July 1655 the Post Office was put under the direct government control of John Thurloe, a Secretary of State, and best known to history as Cromwell's spymaster general. Previous English governments had tried to prevent conspirators communicating, Thurloe preferred to deliver their post having surreptitiously read it. As the Protectorate claimed to govern all of Great Britain and Ireland under one unified government, on 9 June 1657 the Second Protectorate Parliament (which included Scottish and Irish MPs) passed the "Act for settling the Postage in England, Scotland and Ireland" that created one monopoly Post Office for the whole territory of the Commonwealth.[13][14] The first Postmaster General was appointed in 1661, and a seal was first fixed to the mail.[15]

At the restoration of the monarchy, in 1660, all the ordinances and acts passed by parliaments during the Civil War and the Interregnum passed into oblivion, so the General Post Office (GPO) was officially established by Charles II in 1660.[16]

Between 1719 and 1763, Ralph Allen, postmaster at Bath, signed a series of contracts with the post office to develop and expand Britain's postal network. He organised mail coaches which were provided by both Wilson & Company of London and Williams & Company of Bath. The early Royal Mail Coaches were similar to ordinary family coaches but with Post Office livery.[17]

The first mail coach ran in 1784, operating between Bristol and London. Delivery staff received uniforms for the first time in 1793, and the Post Office Investigation Branch was established. The first mail train ran in 1830, on the Liverpool and Manchester Railway. The Post Office's money order system was introduced in 1838.[18]

Uniform penny postage
In December 1839 the first substantial reform started when postage rates were revised by the short-lived Uniform Fourpenny Post.[19] Greater changes took place when the Uniform Penny Post was introduced on 10 January 1840 whereby a single rate for delivery anywhere in Great Britain and Ireland was pre-paid by the sender.[20] A few months later, to certify that postage had been paid on a letter, the sender could affix the first adhesive postage stamp, the Penny Black that was available for use from 6 May the same year.[21] Other innovations were the introduction of pre-paid William Mulready designed postal stationery letter sheets and envelopes.[22]

As Britain was the first country to issue prepaid postage stamps,[21] British stamps are the only stamps that do not bear the name of the country of issue on them.[23]

By the late 19th century, there were between six and twelve mail deliveries per day in London, permitting correspondents to exchange multiple letters within a single day.[24]

The first trial of the London Pneumatic Despatch Company was made in 1863, sending mail by underground rail between postal depots. The Post Office began its telegraph service in 1870.[25]

Pillar boxes
The first Post Office pillar box was erected in 1852 in Jersey. Pillar boxes were introduced in mainland Britain the following year.[26] British pillar boxes traditionally carry the Latin initials of the reigning monarch at the time of their installation, for example: VR for Victoria Regina or GR for Georgius Rex. Such branding is not used in Scotland due to dispute over the current monarch's title. Some Scottish nationalists argue that Queen Elizabeth II should have simply been Queen Elizabeth as there had been no previous Queen Elizabeth of Scotland or of the United Kingdom of Great Britain and Northern Ireland (Elizabeth I was Queen only of the pre-1707 Kingdom of England). The dispute included vandalism and attacks on pillar and post boxes introduced in Scotland that displayed EIIR. To avoid the dispute, pillar boxes in Scotland were either marked 'Post Office' or use the Scots Crown.[27]

A national telephone service was opened by the Post Office in 1912. In 1919, the first international airmail service was developed by Royal Engineers (Postal Section) and Royal Air Force. The London Post Office Railway was opened in 1927.[28]

In 1941 an airgraph service was introduced between UK and Egypt. The service was later extended to: Canada (1941), East Africa (1941), Burma (1942), India (1942), South Africa (1942), Australia (1943), New Zealand (1943) Ceylon (1944) and Italy (1944).[29]

Statutory corporation
Under the Post Office Act 1969 the General Post Office was changed from a government department to a statutory corporation, known simply as the Post Office. The office of Postmaster General was abolished and replaced with the positions of chairman and chief executive in the new company.[30]

The two-class postal system was introduced in 1968, using first-class and second-class services. The Post Office opened the National Giro Bank that year.[31]

In 1971, postal services in Great Britain were suspended for two months between January and March as the result of a national postal strike over a pay claim.[32] Postcodes were extended across Great Britain and Northern Ireland between 1959 and 1974.[33]

Postal workers held their first national strike for 17 years in 1988 after walking out over bonuses being paid to recruit new workers in London and the South East. Royal Mail established Romec (Royal Mail Engineering & Construction) in 1989 to deliver facilities maintenance services to its business. Romec is 51% owned by Royal Mail and 49% by Haden Building Management Ltd which became Balfour Beatty WorkPlace and now Cofely UK, part of GDF Suez in a joint venture.[34]

British Telecom was separated from the Post Office Corporation in 1980 and demerged as an independent business in 1981. Girobank was sold to Alliance & Leicester in 1990 and Royal Mail Parcels was rebranded as Parcelforce. The remaining business continued under public ownership as privatisation of this was deemed to be too unpopular. However, in the 1990s President of the Board of Trade Michael Heseltine began investigating a possible sale and eventually a Green Paper on Postal Reform was published in May 1994, outlining various options for privatisation. The ideas though, proved controversial and were dropped from the 1994 Queen's Speech after a number of Conservative MPs warned Heseltine they would not vote for the legislation.[35]

Modernisation
After a change of government in 1997, the Labour administration decided to keep the Post Office state-owned but with more commercial freedom. This led to the Postal Services Act 2000, where the Post Office became a public limited company in which the Secretary of State for Trade and Industry owned 50,004 ordinary shares plus 1 special share, and the Treasury Solicitor held 1 ordinary share.[36] The company was renamed Consignia plc in 2001[37] and the new name was intended to show that the company did more than deliver mail; however, the change was very unpopular with both the public and employees. The Communication Workers Union (CWU) boycotted the name, and the following year, it was announced that the company would be renamed Royal Mail Group plc.[38]

In 1999 Royal Mail launched a short-lived e-commerce venture, ViaCode Limited, aimed at providing encrypted online communications services.[39] However it failed to make a profit and closed in 2002.[40]

As part of the 2000 Act the government set up a postal regulator, the Postal Services Commission, known as Postcomm, which offered licences to private companies to deliver mail. In 2001, the Consumer Council for Postal Services, known as Postwatch, was created for consumers to express any concerns they may have with the postal service in Britain.[41]

In 2004, the second daily delivery was scrapped in an effort to reduce costs and improve efficiency, meaning a later single delivery would be made.[42] That year, the travelling post office mail trains were also axed.[43] The following year Royal Mail signed a contract with GB Railfreight to operate an overnight rail service between London and Scotland (carrying bulk mail, and without any on-train sorting); this was later followed by a London-Newcastle service.
On 1 January 2006, the Royal Mail lost its 350-year monopoly and the British postal market became fully open to competition.[45] Competitors were allowed to collect and sort mail, and pass it to Royal Mail for delivery, a service known as downstream access. Royal Mail introduced Pricing in Proportion (PiP) for first and second class inland mail, whereby prices are affected by the size as well as weight of items. It also introduced an online postage service, allowing customers to pay for postage online.[46]

In 2007 the Royal Mail Group plc became Royal Mail Group Ltd in a slight change of legal status. Royal Mail ended Sunday collections from pillar boxes that year.[47]

On 1 October 2008, Postwatch was merged into the new consumer watchdog Consumer Focus.[48]

In 2008, due to a continuing fall in mail volumes the government commissioned an independent review of the postal services sector by Richard Hooper CBE, the former deputy chairman of Ofcom. The recommendations in the Hooper Review led Business Secretary Lord Mandelson to seek to part privatise the company by selling a minority stake to a commercial partner. However, despite legislation for the sale passing the House of Lords, it was abandoned in the House of Commons after strong opposition from backbench Labour MPs. The government later cited the difficult economic conditions for the reason behind the retreat.[49]

After the departure of Adam Crozier to ITV plc on 27 May 2010, Royal Mail appointed Canadian Moya Greene as chief executive,[50] the first woman to hold the post.[51]

On 6 December 2010, a number of paid-for services including Admail, post office boxes and private postboxes were removed from the Inland Letter Post Scheme (ILPS) and became available under contract. Several free services including petitions to parliament and the sovereign, and poste restante were removed from the scheme.[52]

Privatisation
Following the 2010 general election, the new Business Secretary in the coalition government, Vince Cable, asked Richard Hooper CBE to expand on his report, to account for EU Directive 2008/6/EC which called for the postal sector to be fully open to competition by 31 December 2012.[53][54] Based on the Hooper Review Update the government passed the Postal Services Act 2011. The Act allowed for up to 90% of Royal Mail to be privatised, with at least 10% of shares to be held by Royal Mail employees.[55]

As part of the 2011 Act, Postcomm was merged into the communications regulator Ofcom on 1 October 2011, with Ofcom introducing a new simplified set of regulations for postal services on 27 March 2012.[56] On 31 March 2012, the Government took over the historic assets and liabilities of the Royal Mail pension scheme, relieving Royal Mail of its huge pensions deficit. On 1 April 2012, Post Office Ltd became independent of Royal Mail Group and was reorganised to become a subsidiary of Royal Mail Holdings,[57] with a separate management and board of directors.[58] A 10-year inter-business agreement was signed between the two companies to allow Post Offices to continue issuing stamps and handling letters and parcels for Royal Mail.[59] The Act also contained the option for Post Office Ltd to become a mutual organisation in the future.[4]

In July 2013, business secretary Vince Cable announced Royal Mail was to be floated on the London Stock Exchange and confirmed that postal staff would be entitled to free shares. Cable explained his position before the House of Commons:

The government's decision on the sale is practical, it is logical, it is a commercial decision designed to put Royal Mail's future on a long-term sustainable business. It is consistent with developments elsewhere in Europe where privatised operators in Austria, Germany and Belgium produce profit margins far higher than the Royal Mail but have continued to provide high-quality and expanding services.[60]

Royal Mail's chief executive Moya Greene publicly supported Cable, stating that the sale would provide staff with "a meaningful stake in the company", while the public will be able to "invest in a great British institution".[60] On 12 September 2013, a six-week plan for the sale of at least half of the business was released to the public; the Communication Workers Union (CWU), representing over 100,000 Royal Mail employees, said that 96% of Royal Mail staff opposed the sell-off. A postal staff ballot in relation to a nationwide strike action was expected to take place in late September 2013.[61]

Applications for members of the public to buy shares opened on 27 September 2013,[62] ahead of the company's listing on the London Stock Exchange on 15 October 2013. The government was expected to retain between a 37.8% and 49.9% holding in the company.[63] A report on 10 October 2013 revealed that around 700,000 applications for shares had been received by HM Government, more than seven times the amount that is available to the public. Business Secretary Vince Cable stated: "The aim is to place the shares with long-term investors, we are absolutely confident that will happen." At the time of the report, Royal Mail staff continued to ballot regarding potential strike action.[64]

The Initial Public Offering (IPO) price was set at 330p and conditional trading in shares began on 11 October 2013, ahead of the full listing on 15 October 2013.[65] Following the IPO, 52.2% of Royal Mail had been sold to investors, with 10% given to employees for free. Due to the high demand for shares, an additional 7.8% was sold via an over-allotment arrangement on 8 November 2013. This left the government with a 30% stake in Royal Mail and £1.98bn raised from the sale of shares.[66]

The CWU confirmed on 13 October 2013 that strike action would occur in response to the privatisation of Royal Mail, with a possible start date of 23 October 2013.[67] A union source stated: "It is likely to be an all-out strike first, then rolling strikes in the run up to Christmas", while the CWU had dismissed the offer of an 8.6% rise over three years as "misleading and unacceptable".[68] Prior to the announcement of the strike ballot results on the afternoon of 16 October 2013, employees were offered £300 to cross the picket line if a nationwide postal strike occurs.[69] The CWU called off strike action on 30 October 2013 while negotiations progressed with Royal Mail's management.[70] The talks were extended on 13 November 2013, with the aim that an agreement be reached by both sides by 20 November 2013.[71] Royal Mail confirmed that both sides had reached a proposed settlement on 4 December,[72] and the CWU confirmed on 9 December 2013 that it would recommend the deal to its members.[73] On 6 February 2014, the CWU confirmed that Royal Mail staff had voted to accept the settlement.[74]

Post-privatisation
Share prices rose by 38% on the first day of conditional trading, leading to accusations that the company had been undervalued.[65] Six months later, the market price was 58% more than the sale price and peaked as high as 87%—much of this profit was acquired by large investors, such as pension funds and hedge funds, that were given priority during the allocation of shares. Business Secretary Vince Cable defended the low sale price that was finalised—saying the threat of strike action around the time of the sale meant it was a fair price in the circumstances[75]—following questioning from the House of Commons Business Committee in late April 2014. On behalf of both himself and Business Minister Michael Fallon, Cable stated before the Committee: "We don't apologise for it and we don't regret it."[75]

Cable was required to respond to the sale price issue again on 11 July 2014 after a report was published on that date by the Business, Innovation and Skills (BIS) Committee. Chaired by Adrian Bailey MP, the report concluded:

It is clear that the Government met its objectives in terms of delivering a privatised Royal Mail with an employee share scheme. However, it is not clear whether value for money was achieved and whether Ministers obtained the appropriate return to the taxpayer. We agree with the National Audit Office that the Government met its primary objective. On the basis of the performance of the share price to date, it appears that the taxpayer has missed out on significant value.[76]

The report also concluded that the "Government over-emphasised the risk" in regard to the industrial relations between the government and the CWU, with the BIS Committee referring to the Royal Mail share price before, during and after the finalisation of the pay deal with the union.[76] During the presentation of the report, Bailey referred to the underpinning factors of "fear of failure and poor quality advice", and warned that British taxpayers could sustain further losses in the future due to the inclusion of Royal Mail's 'surplus' assets as part of "the most significant privatisation in years". The BIS Committee called on the UK government to publish a list of the preferred investors involved in the sale, including the details of those investors who sold their shareholding.[77] Billy Hayes, general secretary of the CWU, also responded to the BIS report: "The Bis select committee's damning report published today shows the extent of the government's incompetence in the privatisation of Royal Mail."[78]

In 2014, the London Assembly voted to call for the renationalisation of Royal Mail.[79][80]

On 4 June 2015, the Chancellor of the Exchequer, George Osborne, announced the government would sell its remaining 30% stake.[81] A 15% stake was subsequently sold to investors on 11 June 2015, raising £750m, with a further 1% passed to the company's employees.[82] The government completed the disposal of its shareholding on 12 October 2015, when a 13% stake was sold for £591m and another 1% was given to employees. In total the government raised £3.3bn from the full privatisation of Royal Mail.[7]

As of 13 January 2020, Royal Mail shares are trading below the issue price, as they did throughout all of 2019.[83]

Services
Universal service
Royal Mail is required by law to maintain the universal service, whereby items of a specific size[84] can be sent to any location within the United Kingdom for a fixed price, not affected by distance. The Postal Services Act 2011 guaranteed that Royal Mail would continue to provide the universal service until at least 2021.[85]

Special Delivery
Royal Mail Special Delivery is an expedited mail service that guarantees delivery by 1 pm or 9 am the next day for an increased cost. In the event that the item does not arrive on time there is a money back guarantee. It insures goods to the value of £50 for 9 am or £500 for 1 pm to £2,500 (for either service).[86]

Business services
The Royal Mail runs, alongside its stamped mail services, another sector of post called business mail. The large majority of Royal Mail's business mail service is for PPI or franked mail, where the sender prints their own 'stamp'. For PPI mail this involves either a simple rubber stamp and an ink pad, or a printed label. For franked mail, a dedicated franking machine is used.[87]

Bulk business mail, using Mailmark technology,[88] attracts reduced prices of up to 32%,[89] if the sender prints an RM4SCC barcode, or prints the address in a specified position on the envelope using a font readable by optical character recognition (OCR) equipment.[90]

Prohibited goods
Royal Mail will not carry a number of items which it says could be dangerous for its staff or vehicles. Additionally, a list of 'restricted' items can be posted subject to conditions. Prohibited goods include alcoholic, corrosive or flammable liquids or solids, gases, controlled drugs, indecent or offensive materials, and human and animal remains.[91]

In 2004 Royal Mail applied to the then postal regulator Postcomm to ban the carriage of sporting firearms, saying they caused disruption to the network, that a ban would assist police with firearms control, and that ease of access meant the letters network was a target of criminals. Postcomm issued a consultation on the proposed changes in December 2004, to which 62 people and organisations responded.[92]

In June 2005 Postcomm decided to refuse the application on the grounds that Royal Mail had not provided sufficient evidence that carrying firearms caused undue disruption or that a ban would reduce the number of illegal weapons. It also said a ban would cause unnecessary hardship to individuals and businesses.[93]

In August 2012 Royal Mail again attempted to prohibit the carriage of all firearms, air rifles and air pistols from 30 November 2012. It cited Section 14(1) of the 1998 Firearms (Amendment) Act, which requires carriers of firearms to "take reasonable precautions" for their safe custody and argued that to comply would involve disproportionate cost. A Royal Mail public consultation document on the changes said: "We expect the impact on customers to be minimal".[94]

The proposals provoked a large negative response following a campaign led by the British Association for Shooting and Conservation and backed by numerous shooting-related websites and organisations. A total of 1,458 people gave their views in emails and letters sent to Royal Mail. An online petition opposing the proposals was signed by 2,236 people, 1,742 of whom added comments. In the face of such opposition, Royal Mail dropped the proposals in December 2012.[95]

Unaddressed promotional mail delivery
Royal Mail's "Door to door" service provides delivery of leaflets, brochures, catalogues and other print materials to groups of domestic and business addresses selected by postcode. Such deliveries are made by the mail carrier together as part of the daily round.[96] Companies using the "Door to door" service include Virgin Media, BT, Sky, Talk Talk, Farmfoods, Domino's Pizza, Direct Line and Morrisons.[97] In 2005 the service delivered 3.3 billion items.[98]

The "Door to door" service does not use the UK Mailing Preference Service – instead, Royal Mail operates its own opt-out database.[99] Warnings about missing government communications given by Royal Mail to customers opting out of their service have been criticised by customers and consumer groups.[98] Clarification given by the company in June 2015 explained that election communications and unaddressed government mail would be delivered to customers even if they had opted out.[97]

Staffing
As of 2019, Royal Mail employs around 162,000 permanent postal workers, of which 143,000 are UK based roles, and 90,000 are postmen and women.[100] An additional 18,000 casual workers are employed during November and December to assist with the additional Christmas post.[101]

In 2011, Royal Mail established an in-house agency, Angard Staffing Solutions, to recruit temporary workers. Royal Mail was accused of trying to circumvent the Agency Workers Regulations, but denied this, saying they only wanted to reduce recruitment costs.[102] In January 2012 it was reported that Angard had failed to pay a number of workers for several weeks.[103]

Royal Mail's industrial disputes include a seven-week strike in 1971 after a dispute over pay and another strike in 1988 due to bonuses being paid to new staff recruited in London and the South East.[104]

Royal Mail suffered national wildcat strikes over pay and conditions in 2003.[105] In Autumn 2007, disputes over modernisation began to escalate into industrial action.[106] In mid October the CWU and Royal Mail agreed a resolution to the dispute.[107]

In December 2008, workers at mail centres affected by proposals to rationalise the number of mail centres (particularly in north west England) again voted for strike action, potentially affecting Christmas deliveries.[108] The action was postponed less than 24 hours before staff were due to walk out.[109]

Localised strikes took place across the UK from June 2009 and grew in frequency throughout the summer. In September 2009 the CWU opened a national ballot for industrial action[110][111] over Royal Mail's failure to reach a national agreement covering protection of jobs, pay, terms and conditions and the cessation of managerial executive action. The ballot was passed in October, causing a number of two and three-day strikes.[112]
Penny Post Credit Union Limited is a savings and loans co-operative established by a joint project with the CWU in 1996, as Royal Mail Wolverhampton and District Employees Credit Union, it became Royal Mail (West) Credit Union in 2000, before adopting the present name in 2001.[113] Based at the North West Midlands Mail Centre, it is a member of the Association of British Credit Unions Limited.[114]

The credit union is authorised by the Prudential Regulation Authority and regulated by the Financial Conduct Authority and the PRA. Ultimately, like the banks and building societies, members' savings are protected against business failure by the Financial Services Compensation Scheme.[115]

Regulation
The Royal Mail is regulated by Ofcom, while consumer interests are represented by the Citizens Advice Bureau. The relationship between the two bodies' predecessors (Postcomm and Postwatch) was not always good, and in 2005, Postwatch took Postcomm to judicial review over its decision regarding rebates to late-paying customers.[116]

Royal Mail has, in some quarters, a poor reputation for losing mail despite its claims that more than 99.93% of mail arrives safely and in 2006 was fined £11.7 million due to the amount of mail lost, stolen or damaged.[117] In the first three months of 2011, around 120,000 letters were lost.[118]

In July 2012 Ofcom consulted on a scheme proposed by Royal Mail to alter its delivery obligations to allow larger postal items to be left with neighbours rather than returning them to a Royal Mail office to await collection. The scheme was presented as offering consumers greater choice for receiving mail when not at home, that is if Royal Mail deliver items as per their stated contractual obligations and was said to follow Royal Mail research from a 'delivery to neighbour' trial across six areas of the UK that showed widespread consumer satisfaction.[119] In a statement dated 27 September 2012, Ofcom announced it would approve the scheme after noting that more goods were being purchased over the internet and that Royal Mail's competitors were permitted to leave undelivered items with neighbours.[120] People who do not wish to have parcels left with neighbours, or to receive those of others, can opt out by displaying a free opt-out sticker near their letterbox. Royal Mail remains liable for undeliverable items until they are received by the addressee or returned to sender.[121]

Ofcom suggested in October 2012 that the first and second class post systems could be replaced by a single class. The new class would be set at a higher price than the current second class, but would be delivered in a shorter time-frame.[122]

Royal Mail was fined £50 million by Ofcom in 2018 for breach of European Union competition law. Ofcom found that Royal Mail had abused its dominant position in 2014 in the delivery of letters[123].

Operations
Mail centres
Royal Mail operates a network of 37 mail centres (as of 2019).[124] Each mail centre serves a large geographically defined area of the UK and together they form the backbone network of the mail distribution operation. Mail is collected and brought to one of the mail centres. Mail is exchanged between the mail centres and then forwarded to one of 1,356 delivery offices, from where the final delivery is made or a P739 card is left.[125]

As part of the sorting process, mail is collected from pillar boxes, Post Office branches and businesses, and brought to the local mail centre. The process is divided into two parts. The 'outward' sorting identifies mail for delivery in the mail centre geographic area, which is retained, and mail intended for other mail centres, which is dispatched. The 'inward' sorting forwards mail received from other centres to the relevant delivery offices within the mail centre area.[125]

Integrated mail processing
Integrated mail processing (IMP) is the method that Royal Mail uses to sort the mail (in bulk) before delivery and has been implementing the technology since 1999.[126] The system works by automated optical character recognition of postcodes. Integrated mail processors scan the front and back of an envelope and translate addresses into machine-readable code. Letters are given a fluorescent orange barcode that represents the address. The barcode follows the RM4SCC pattern. Per mail item there are over 250 types of information that are collected from mail class to indicia type. Some scanning and detection features have been removed as they have been superseded by newer technology. This is known as the IMP Extension of Life (EoL) program.[127][128]

Intelligent letter sorting machines
Royal Mail operates 66 intelligent letter sorting machines (ILSMs) in the UK and were installed in the mid-1980s and early 1990s to improve the speed and efficiency of sorting and delivering mail. It processes more than 36,000 items per hour and was part of their ongoing modernisation programme that commenced in the early 1980s.[129]

International mail
Royal Mail operates an international mail sorting centre in Langley, Berkshire close to Heathrow Airport called the Heathrow Worldwide Distribution Centre to handle all international airmail arriving into and leaving the United Kingdom, plus some container and road transported mail.[130]

List of mail centres
As of June 2016, the 38 operational mail centres (divided into Royal Mail regions) are:[131]

East: Chelmsford, Ipswich, Norwich, Nottingham, Peterborough, Romford, Sheffield, South Midlands (Northampton)
West: Birmingham, Chester, Manchester, North West Midlands (Wolverhampton), Preston, Warrington
South East: Croydon, Gatwick (Crawley), Greenford, Home Counties North (Hemel Hempstead), Jubilee (Hounslow), Medway, Mount Pleasant
South West: Bristol, Cardiff, Dorset (Poole), Exeter, Plymouth, Southampton, Swansea, Swindon, Truro
North: Aberdeen, Inverness, Carlisle, Edinburgh, Glasgow, Leeds, Northern Ireland (Newtownabbey), Tyneside (Gateshead)
Closures
The number of mail centres has been declining as part of the Mail Centre Rationalisation Programme. In 2008, there were 69 mail centres and in 2010 there were 64. It was anticipated that around half of these could be closed by 2016.[132] Oldham and Stockport along with Oxford and Reading mail centres all closed in 2009 and Bolton, Crewe, Liverpool, Northampton, Coventry and Milton Keynes were closed in 2010. Farnborough, Watford and Stevenage were closed in 2011. Hemel Hempstead, Southend, Worcester were closed in 2012. Dartford, Tonbridge, Maidstone and Canterbury were closed in 2012 but replaced by a new mail centre in Rochester.[133] The East London and South London mail centres were closed during summer 2012.[134]

In 2013 and 2014, a further eight mail centres were planned to be closed.[135] The old mail centres in Northampton, Coventry and Milton Keynes were replaced with the new South Midlands mail centre in Northampton covering Warwickshire, Coventry, Northamptonshire and Milton Keynes.[136] The South Midlands Mail Centre is the largest in the UK.[136]

Regional Distribution Centres
As of 2020 there are 7 Regional Distribution Centres(RDCs) across the country.They are responsible for handling customer sorted products such as Business Mail (large, regular mailings from business customers that are pre-sorted). [137]

Scottish Distribution Centre (Wishaw)
Princess Royal Distribution Centre (London)
National Distribution Centre (Northampton)
South West Distribution Centre (Bristol)
North West Distribution Centre (Warrington)
Yorkshire Distribution Centre (Normanton)
Northern Ireland Distribution Centre (Newtownabbey)
Fleet
Royal Mail is famous for its custom load-carrying bicycles (with the rack and basket built into the frame), made by Pashley Cycles since 1971. Since 2000, old delivery bicycles have been shipped to Africa by the charity Re~Cycle; over 8,000 had been donated by 2004.[138] In 2009, Royal Mail announced it was beginning to phase out bicycle deliveries, to be replaced with more push-trolleys and vans. A spokesman said that they would continue to use bicycles on some rural routes, and that there was no plan to phase out bicycles completely.[139]

In addition to running a large number of road vehicles, Royal Mail uses trains, a ship and some aircraft, with an air hub at East Midlands Airport.[140] Dedicated night mail flights are operated by Titan Airways for Royal Mail between East Midlands Airport and Bournemouth Airport and between Exeter International Airport and London Stansted Airport. One Boeing 737-3Y0 was flown in full Royal Mail livery.[141] In June 2013, Royal Mail confirmed it would extend Titan Airways' contract to operate night flights from Stansted Airport, from January 2014 to January 2017, introducing new routes to Edinburgh and Belfast using three Boeing 737s.[142] The new contract called for the replacement of the British Aerospace 146-200QC (Quick Change) aircraft in favour of a standard Boeing 737 fleet,[143] and the type was withdrawn by Titan Airways in November 2013.[144]

The RMS St. Helena is a cargo and passenger ship that served the British overseas territory of Saint Helena. It sailed between Cape Town, Saint Helena and Ascension Island.[145] It was one of only two Royal Mail Ships in service, alongside the Queen Mary 2, although it did not belong to Royal Mail Group.[146]

Royal Mail operated the London Post Office Railway, a network of driverless trains running on a private underground track, from 1927 until it closed it in 2003

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