Virgin Media
Virgin Media Limited is a British company which provides telephone, television and internet services in the United Kingdom. Its headquarters are at Green Park in Reading, England.[2] Since 2013, Virgin Media has been a subsidiary of Liberty Global plc, an international television and telecommunications company. The company was previously listed on the NASDAQ Stock Market and London Stock Exchange.[1] Virgin Media is not a sister company of Virgin Mobile USA, which is owned by Sprint Corporation.[3]
The company was founded in March 2006 by the merger of NTL and Telewest, which created NTL:Telewest. In July 2006, the company purchased Virgin Mobile UK, creating the first "quadruple-play" media company in the United Kingdom, offering television, internet, mobile phone and fixed-line telephone services. In November 2006, the company signed a deal with Sir Richard Branson to licence the Virgin brand for the combined business. All of the company's consumer services were rebranded under the Virgin Media name in February 2007.[4]
Virgin Media owns and operates its own fibre-optic cable network in the United Kingdom, although optical fibre does not reach customer premises, instead going to a nearby street cabinet to provide a fibre to the cabinet service. As of 31 December 2012, it had a total of approximately 4.8 million cable customers, of whom around 3.79 million were supplied with its television services (Virgin TV), around 4.2 million with broadband internet services and around 4.1 million with fixed-line telephony services.[1] At the same date, it had around 3 million mobile telephony customers.[1] Since the acquisition of Smallworld Cable in 2014, Virgin Media is the sole national cable company in Great Britain[5] and currently covers 51% of UK households.[6] Virgin Media competes primarily in broadband with Sky, BT Group and TalkTalk, and in mobile with EE, O2, Vodafone and Three
The company's origins lie in both Telewest and NTL, which merged in March 2006.
Telewest began in 1984 in Croydon under the name "Croydon Cable",[7] and was acquired by United Cable of Denver in 1988. The company expanded during the 1990s and adopted the Telewest name in 1992 following the merger of its then-parent TCI and US West. It expanded into cable television access in 1999 by purchasing the remaining 50% stake in Cable London, one of the first cable TV companies in the UK, from NTL, adding 400,000 homes in north London.[8] In April 2000 Telewest merged with Flextech,[9] and in November extended its cable network with the acquisition of Eurobell, taking the total number of homes past 4.9 million.[10]
NTL was established by Barclay Knapp and George Blumenthal in 1993 as "International CableTel", taking advantage of the deregulation of the UK cable market.[7] Initially, Cabletel acquired local cable franchises covering Guildford, Northern Ireland and parts of Central Scotland and South Wales. In 1996 CableTel acquired National Transcommunications Limited (NTL), the privatised UK Independent Broadcasting Authority transmission network.[11] In 1998 CableTel adopted "NTL" as its new name.
NTL purchased the ISP Virgin.net in 2004, having originally operated it as a joint venture with Virgin Group since it launched in November 1996.[12] It sold ADSL broadband services through BT landlines to those living outside areas served by NTL's cable network and also offered subscription-based and subscription-free dial-up Internet access. Prior to acquiring Virgin.net, NTL offered a similar package called NTL Freedom.
Merger and Virgin Mobile acquisition
Telewest and NTL began discussions about a merger in late 2003. Thanks to their geographically distinct areas, NTL and Telewest had co-operated previously, as in redirecting potential customers living outside their respective areas. On 3 October 2005, NTL announced a US$16 billion purchase of Telewest, to form one of the largest media companies in the UK. The merger agreement as structured would have required NTL to negotiate with BBC Worldwide (the BBC's commercial arm) due to a change-of-ownership clause written into the agreement for UKTV, a joint venture with Telewest's Flextech content division. To prevent this, Telewest instead acquired NTL.
In December 2005 NTL:Telewest and mobile virtual network operator (MVNO) Virgin Mobile UK announced that talks had taken place regarding a merger.[13] Virgin Mobile's independent directors rejected the original bid of £817 million ($1.4 billion), taking the view that NTL's bid "undervalued the business". Sir Richard Branson reportedly expressed confidence that a restructured deal could go ahead, and in January 2006 NTL increased its offer to £961 million (372p per share). On 4 April 2006, NTL announced a £962.4 million recommended offer for Virgin Mobile.[14] According to reports, Branson accepted a mix of shares and cash, making him a 10.7% shareholder of the combined company.
NTL and Telewest formally completed their merger on 3 March 2006, making the merged company the UK's largest cable provider, with more than 90% of the market. The combined company renamed itself NTL Incorporated, with ex-NTL shareholders controlling 75% of the stock and ex-Telewest shareholders 25%. Nine of the 11 directors of the new board came from NTL, with two from Telewest.[15]
NTL:Telewest's takeover of Virgin Mobile completed on 4 July 2006, creating the UK's first 'quadruple play' media company, bringing together television, broadband, mobile phone and fixed-line phone services. The deal included a 30-year exclusive branding agreement [16] that saw NTL adopt the "Virgin" name after it completed its merger with Telewest. NTL:Telewest announced on 8 November 2006 it would change its name to "Virgin Media Inc".[17]
On 9 November 2006, NTL announced it had approached the commercial television broadcaster ITV plc about a proposed merger,[18] after a similar announcement by ITV.[19] BSkyB effectively blocked the merger on 17 November 2006 by controversially buying a 17.9% stake in ITV plc,[20] a move that attracted anger from NTL shareholder Richard Branson,[21] and an investigation from media and telecoms regulator Ofcom.[22] On 6 December 2006 NTL announced that it had complained to the Office of Fair Trading about BSkyB's move, and would withdraw its attempt to buy ITV plc, stating it did not believe it could currently make a deal on favourable terms.[23]
Rebrand as Virgin Media
NTL Group's services – previously marketed under the NTL, Telewest and Virgin.net brands were merged with Virgin Mobile under the "Virgin Media" brand on 8 February 2007, referred to by Virgin as V Day.[24] Virgin.net was integrated into the new brand as Virgin Media Beyond Cable (later Virgin Media National).
In February 2007, Virgin Central, an on-demand service, gained the rights to begin showing episodes of the television show Lost (already shown on Sky 1), and other shows including Alias and The OC. This service extended the on-demand service previously known as Teleport TV. Teleport TV was renamed TV Choice offering recently broadcast shows and other shows and series.[25]
Dispute with Sky
A channel agreement for Virgin Media to keep non-premium Sky channels ended on 1 March 2007. Virgin Media and Sky failed to reach agreement on the issue, and Sky reacted by posting a letter to the public in major UK newspapers on 28 February 2007.[citation needed] Despite Sky's letter, Virgin Media blamed Sky for tyrannising them and inciting consumers to switch. The companies failed to resolve their differences, and subsequently after midnight on 1 March 2007, Virgin Media replaced the Sky 1, Sky 2, Sky Travel, Sky Travel Extra, Sky Sports News and Sky News channel content with a standard message. Sky attributed part of the rate rise to the fact that the new deal would also include Sky 3, Sky Arts and undisclosed high definition and video on demand content. Sky said the deal would cost only 3p per customer per day (roughly £35,000,000 per year), but Virgin said that a minimum payment guarantee included in the contract meant that the actual amount due would exceed twice the current payment.[26]
On 2 March 2007 the National Consumer Council accused Sky and Virgin of "behaving like children" and stated that it would consider whether or not to raise a super-complaint against them "that will help to knock heads together" by the end of that month.[27] Then on 5 March 2007 Virgin Media threatened to take legal action against BSkyB if the matter remained unresolved in 30 days.[28] On 12 April 2007 Virgin Media filed a legal case in the High Court against BSkyB under the UK Competition Act 1998 and Article 82 of the EC Treaty. BSkyB claimed that Virgin Media made little effort to further arbitration.[29] On 9 May 2008 it was reported that Virgin Media and Sky had held talks to resolve the dispute.[30]
On 4 November 2008 it was announced that an agreement had been struck for Sky's Basic channels – including Sky 1, Sky 2, Sky 3, Sky News, Sky Sports News, Sky Arts 1, Sky Arts 2, Sky Real Lives and Sky Real Lives 2 to return to Virgin Media from 13 November 2008 until 12 June 2011. In exchange Sky would provide continued carriage of Virgin Media Television's channels – Living, Livingit, Bravo, Bravo +1, Challenge, Challenge Jackpot and Virgin1 for the same period.[31] The agreements include fixed annual carriage fees of £30m for the channels with both channel suppliers able to secure additional capped payments if their channels meet certain performance-related targets. As part of the agreements, both Sky and Virgin Media agreed to terminate all High Court proceedings against each other relating to the carriage of their respective basic channels.[32]
On 26 August 2009 the Advertising Standards Authority upheld claims made by Virgin Media in its marketing, despite a complaint from rival broadband provider Sky."[33]
Recent years
On 5 February 2013, Liberty Global announced that they had agreed to buy Virgin Media for approximately US$23.3 billion (£15 billion) in a stock and cash merger.[34] On 15 April, EU regulatory approval for the deal was granted, the final hurdle in the acquisition.[35] On 4 June, shareholders approved the acquisition[36] and the deal was completed on 7 June.[37]
On 3 February 2014, Virgin Media acquired Smallworld Fibre, a cable provider based in North West England and Western Scotland, for an undisclosed fee.[38] Smallworld's network was merged into Virgin Media's during 2014.[39]
In November 2014, Virgin Media reached an agreement to sell its ADSL business to TalkTalk Group, allowing Virgin to focus on its cable broadband offering.[40] Virgin began transferring customers to TalkTalk in February 2015.[41]
Dispute with UKTV
On 20 July 2018, it was announced that Virgin Media would stop broadcasting all of the UKTV channels from the 22 July 2018 over fees[42] and an issue with Virgin's on-demand broadcasting rights.[43] The companies were not able to agree terms to allow the ten channels and their +1 and HD offshoots to continue to be available on the platform[44] and the channels stopped being available at just after midnight on 22 July 2018[45] with Virgin replacing the UKTV channels on their service with other networks.[46] This led to a backlash by customers with some threatening to leave.[47] The dispute finally ended after three weeks on 11 August 2018 after Virgin Media and UKTV reached an agreement. Virgin Media gradually restored all 10 UKTV channels with their +1 and HD Simulcast channels along with now added simulcast GOLD HD and the reinstalled UKTV Play app. The app now features five times the amount of more on-demand content now available. All UKTV Channels and UKTV app were all completely restored to Virgin Media platforms by 15 August 2018.[48]
Current operations
Virgin Broadband
The broadband division combines NTL's cable-broadband operations (broadband Internet access connections through cable), Blueyonder (Telewest's cable-broadband operations) and Virgin.net (ADSL, broadband Internet access through a non-cable telephone line).
Virgin Broadband in cabled areas is marketed as "fibre optic broadband". It is a FTTN network, where fibre optic trunk lines are used to connect the area's headend to cabinets on the street.[citation needed] It is not a fibre to the home service like Verizon FiOS; instead, the link between the cabinet and the customer uses DOCSIS 3.0 over coaxial copper cable.
In July 2009 and 2010, Virgin Media Broadband came first in an Ofcom broadband speed test in the UK.[49][50] Ofcom tested typical speeds of broadband services provided by most ISPs in the UK, including BSkyB, BT, Tiscali, AOL, TalkTalk, Plusnet, O2 and Orange. Since most broadband connections in the UK are provided by ADSL, and the quality of individual phone lines varies according to distance from exchange,[51] most landline broadband services are marketed as being the maximum speed that the individual's phone line will support, "up to 8mb". As a result, actual speeds obtained vary greatly, but are always constrained by the individual phone line – the quality of which is out of the control of the broadband provider. Cable broadband has no such speed variability caused by connection quality as the network is fully owned and controlled by the cable company providing the broadband – any slowdowns are wholly as a result of traffic shaping, or local capacity being over-sold or over-subscribed. For this reason, the results showed that Virgin Media's broadband speed was closer to (although still not 100% of) the "up to" figures it advertised, compared to the other providers tested. While landline broadband providers offered rates of "up to" 24 Mbit/s, the launch of a Virgin's 50 Mbit/s service on 15 December 2008 was advertised as "the UK's Fastest Broadband."[52]
On 8 October 2009, Virgin Media began trials to deliver its TV and broadband services at up to 50 Mbit/s downstream via a VDSL2 line to a roadside cabinet. The cabinets were linked to Virgin Media backhaul via new fibre laid by Vtesse Networks through BT's local exchange, 5 km away.[53][54] As well as broadband, Virgin Media offered its full range of TV services, including high definition and on demand, over the new infrastructure.
On 11 March 2010, Virgin Media announced a six-month trial using telephone poles to deliver 50 Mbit/s broadband and TV services to the Berkshire village of Woolhampton.[55] Virgin Media identified more than one million homes in parts of the UK that could benefit from deployment over telephone poles, without the need for government subsidy. During July the trial was extended to existing commercial infrastructure in the Welsh village of Crumlin, Caerphilly.[56]
On 7 October 2010, Ofcom ordered BT to open up its fibre-optic network to competing broadband providers to help drive forward the rollout of high-speed internet services in the UK.[57] Ofcom further ordered BT to free up access to network infrastructure – including all telephone poles and underground ducts – for the rollout of broadband to areas BT does not plan to reach. Virgin Media confirmed plans to expand its broadband network in the UK by using the infrastructure owned by BT.[58] By using the approach, the company hoped to expand its network to reach as many as 16 million of the UK's 26m homes.
On 27 October 2010, Virgin Media announced its 100 Mbit/s downstream broadband service, featuring 10 Mbit/s upstream rates, which went on sale on 8 December 2010.[59] Early service areas were parts of London, the South East and Yorkshire.[60] With the faster upstream rates specifically, it expects the uptake in cloud computing services will also see an increase. The roll-out was expected to be complete by mid-2012.[60]
On 11 January 2012, Virgin Media announced plans to double the speeds of selected broadband packages; its 10 Mbit/s package will increase to 20 Mbit/s, 20 Mbit/s and 30 Mbit/s to 60 Mbit/s, 50 Mbit/s to 100 Mbit/s, and its 100 Mbit/s package to 120 Mbit/s.[61] The roll-out is expected to begin in February 2012 and be completed by mid-2013, at a cost of £110m. Since the announcement, Virgin Media has confirmed that it now plans to also upgrade 50Mbit/s customers to 120Mbit/s at no extra cost, in effect cutting the monthly fee for existing 100Mbit/s customers.[62]
On 11 November 2013, Virgin Media announced its 152 Mbit/s downstream broadband service, featuring 12 Mbit/s upstream rates, which started rolling out to customers from 28 February 2014.[63] The company also upgraded existing customers, from 30Mb to 50Mb, 60Mb to 100Mb, and 120Mb to the new 152Mb service. The rollout is expected to be completed by early 2015.
In February 2015, Virgin Media announced its biggest investment in broadband infrastructure in over a decade. Set to invest £3bn in improving its fibre optic broadband network, Virgin Media will be increasing the network's reach from 13 million to 17 million homes.[64]
On 29 September 2015, Virgin Media announced its broadband packages would be rebranded as Vivid.[65] The company will upgrade existing customers from 50Mbit/s to 70Mbit/s, 100Mbit/s to 150Mbit/s and 152Mbit/s to 200Mbit/s. The speed upgrade will be rolled out to 90% of customers by the end of 2015.
On 22 March 2017, Virgin Media made ultrafast speeds standard with new bundles.[66] 100Mbit/s entry level rising to top speed of 300Mbit/s. On 29 April 2019, Virgin Media unveiled a new bundle with a download speed of 500Mbit/s; due to Virgin Media's practice of over-provisioning, this bundle can expect average speeds of 516Mbit/s and a max of 575Mbit/s.
Speeds (download/upload)
VIVID 500 500Mbit/s/35Mbit/s
VIVID 350 350Mbit/s/20Mbit/s
VIVID 300 300Mbit/s/20Mbit/s
VIVID Gamer* 200Mbit/s/20Mbit/s
VIVID 200 200Mbit/s/12Mbit/s
VIVID 100 100Mbit/s/6Mbit/s
Bandwidth throttling
Virgin Broadband employs a form of bandwidth throttling whereby customer bandwidth is reduced temporarily after a threshold is reached during peak periods. The company has experimented with and revised all parameters involved in the throttling, such as threshold size, peak period definitions, throttling percentage and duration. Separate thresholds are applied to upstream and downstream, and thresholds vary between packages. From 28 February 2014, Virgin Media announced that they were scrapping traffic management for downstream traffic on 30Mb or higher packages, which was welcomed by many customers. As a result of this, 30Mb or higher packages are only throttled on the upstream, where as 20Mb or below packages are throttled on both the upstream and the downstream.[67]
Example of throttling in action (based on May 2009 scheme): Customer has an L (10 Mbit/s) package, which has a 3GB threshold during 10 am-3pm and a 1.5 GB threshold between 4 pm-9pm with a 75% throttle for five hours. Customer downloads over 3GB on Tuesday morning between 10 am-3pm. The customer is then throttled to 2.5 Mbit/s for the next five hours from the time that they exceed the threshold, after which normal service is resumed.[68]
In 2013, Virgin Media changed[69] their traffic management policy to the detriment of their customers. The new policy stated a maximum throttling amount of 40% on most services, however users have reported being throttled by as much as 54%.[70] Virgin Media's advertisements regarding their "unlimited" broadband services, and their controversial traffic management are currently under investigation by the Advertising Standards Authority, after having previous advertisements banned.[71]
Usenet servers
Virgin Media customers may use Usenet servers (NNTP) with the address "news.virginmedia.com". These servers are outsourced to the Highwinds Network Group and are physically based in Amsterdam, Netherlands. Virgin Media also hosts another operational Usenet server previously known as "text.news.ntlworld.com", now "text.news.virginmedia.com", which again has certain restrictions and limits article size to 50kb.
London Underground
In March 2012, Virgin Media won an exclusive contract to provide Wi-Fi access to London Underground platforms until 2017.[72] The company announced mobile internet at 80 stations by July 2012 and a further 40 stations by the end of 2012.[73] The service, which gives access to mobile internet via a TfL portal offering travel, news and entertainment bulletins, will remain free for Virgin Media customers, along with customers of partnered companies, such as Vodafone and EE, after the 2012 Summer Olympics. Other users will only be able to access a limited amount of free content on the TfL portal, with full mobile internet services offered on a pay-as-you-go basis.
Virgin Media Business
On 11 February 2010, ntl:Telewest Business was rebranded as Virgin Media Business, marking the end of the NTL and Telewest brand being used by the company.[74] The company provides dedicated internet and telecommunications services to businesses.
Virgin Mobile
Virgin Media owns Virgin Mobile Telecoms Limited, a UK-based Mobile Virtual Network Operator (MVNO) with contracts to use EE's carrier network, with over four million subscribers.[75]
Virgin Phone
Virgin Phone offers landline telephone services; it ranks as the number two service behind the former UK state monopoly, BT Group.[76]
On 1 April 2010, Virgin Media began to offer free home phone to mobile calls.[77] Virgin Phone customers are able to call Virgin Mobile customers at no charge, within the Talk Plan specified periods.
Virgin TV
Virgin TV, the digital cable television service from Virgin Media, currently ranks as the UK's second largest pay TV service, having 3.6m subscribers, compared to BSkyB's 8.2m as of Q3 2007.[78]
Currently 55% of UK households potentially have access to Virgin's network,[79] while anyone in the UK with a line-of-sight view of the Astra & Eurobird satellites at 28.2° east has the ability to receive Sky's service.
Virgin TV ranks as the UK's largest provider of on-demand content, with over 3 million Video on Demand (VoD) customers and as of October 2011 over 6,500 hours of programming.[80]
Channels
Virgin TV carries around 300 digital television and radio channels, including a mixture of subscription, premium subscription and pay-per-view channels.
Former operations
Virgin Media Television
Virgin Media Television (formerly Flextech) was the content subsidiary of Virgin Media, and operated a number of wholly owned channels including Bravo, LIVING, Trouble and Challenge. It launched Virgin1 on Freeview and cable on 1 October 2007, replacing Ftn on Freeview.[81]
On 4 June 2010, Virgin Media announced that they had reached an agreement to sell Virgin Media Television to BSkyB, subject to regulatory approval.[82][83] The acquisition expanded Sky's portfolio of basic pay TV channels and eliminated the carriage fees it previously paid for distributing VMtv channels on its TV services. In parallel, the companies reached a number of agreements providing for the carriage of certain Sky standard and high-definition (HD) channels, including securing new carriage agreements for wholesale distribution of Sky's basic channel line-up, including Sky 1 and Sky Arts, and the newly acquired VMtv channels, on Virgin Media's cable TV service.
On 29 June 2010, the Irish Competition Authority cleared the proposed transaction.[84] BSkyB and Virgin Media announced the completion of the acquisition on 13 July 2010, following Irish regulatory approval.[85] VMtv was then renamed the Living TV Group. In completing the acquisition, Sky paid Virgin Media an initial £105 million with up to an additional £55 million to be paid upon UK regulatory clearance.
On 20 July 2010, the Office of Fair Trading (OFT) announced they would review BSkyB's acquisition of Virgin Media Television to judge whether it posed any competition concerns in the UK.[86] On 14 September 2010, the OFT decided not to refer BSkyB's takeover of Virgin Media's TV channels to the Competition Commission.[87]
Virgin1 was also a part of the deal but was rebranded as Channel One on 3 September 2010, as the Virgin name was not licensed to Sky.[88][89] The new carriage deals were for up to nine years.[90] Previously the carriage deals tended to be struck every three years.
