Today
Today, also called The Today Show, is an American news and talk morning television show that airs on NBC. The program debuted on January 14, 1952. It was the first of its genre on American television and in the world, and after 68 years of broadcasting it is the fifth-longest-running American television series.
Originally a weekday two-hour program from 7:00 a.m. to 9:00 a.m., it expanded to Sundays in 1987 and Saturdays in 1992. The weekday broadcast expanded to three hours in 2000, and to four hours in 2007 (though over time, the third and fourth hours became distinct entities). Today's dominance was virtually unchallenged by the other networks until the late 1980s, when it was overtaken by ABC's Good Morning America.
Today retook the Nielsen ratings lead the week of December 11, 1995, and held onto that position for 852 consecutive weeks until the week of April 9, 2012, when Good Morning America topped it again. Today maintained its No. 2 status behind GMA from the summer of 2012 until it regained the lead in the aftermath of anchor Matt Lauer's departure in November 2017. In 2002, Today was ranked No. 17 on TV Guide's 50 Greatest TV Shows of All Time.
The entertainment magazine Variety reported the 2016 advertising revenue during the first two hours of the show was $508.8 million.
The show's first broadcast aired on January 14, 1952 as the brainchild of television executive Sylvester Weaver, who was then vice president of NBC. Weaver was president of the company from 1953 to 1955, during which time Today's late-night companion The Tonight Show premiered. In pre-production, the show's proposed working title was The Rise and Shine Revue. The show was first supervised by Jerome Alan Danzig
Today was the first program of its genre when it premiered with original host Dave Garroway. The program blended national news headlines, interviews with newsmakers, lifestyle features, other light news and gimmicks (including the presence of the chimpanzee J. Fred Muggs who served as the show's mascot during the early years), and local news updates from the network's stations. It has spawned several other shows of a similar type, including ABC's Good Morning America, and CBS' now-defunct The Early Show. In other countries, the format was copied – most notably in the United Kingdom with the BBC's Breakfast Time and TV-am's Good Morning Britain, and in Canada with Canada AM on CTV.
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