Mark Ian Hoyle[1] (born 12 April 1987),[2] known by his Internet pseudonym LadBaby, is a British lifestyle blogger and YouTube personality from West Bridgford, Nottinghamshire, based in Hemel Hempstead, Hertfordshire.[3][4] His video content focuses on his experiences as a father, and is filmed with his wife Roxanne. He had the Christmas number one on the UK Singles Chart in both 2018 and 2019 with the novelty songs "We Built This City" and "I Love Sausage Rolls", respectively
Career
Background and social media
Mark Hoyle is married to Roxanne Hoyle (née Messenger),[5] and they have two sons, born in 2016 and 2018.[6] While Roxanne was pregnant with their first son, Mark created a blog named "LadBaby" (reflecting the fact that he "was a lad and [he] was having a baby"), in which he documented his day-to-day life as a first-time parent.[6] As of December 2019, the LadBaby YouTube channel, Facebook page and Instagram account have over 744,000 subscribers, 3,865,000 likes and 779,000 followers respectively. LadBaby's video content, uploaded onto their Facebook and YouTube accounts, consists mainly of vlogs in which Mark demonstrates life hacks which help him to save money when faced with potentially costly parenting tasks. In June 2017, one vlog, in which he bought a toolbox from a hardware store to serve as a lunchbox for his son, went viral.[7] Other creations by him include a baby walker made of pipes, a makeshift paddling pool made from a skip[8] and a makeshift baby gate made from the severed half of a door.[9] Other viral videos include two uploaded in February 2018, when the Hoyle couple had each other's cars wrapped with love heart stickers and photographs of their faces.[10][11] LadBaby is also known for the catchphrase "Yes, mate!", which is often said in the videos.[12]
Celebrity Dad of the Year, book and "We Built This City"
In June 2018, following an online public vote, Mark Hoyle won Clas Ohlson's 2018 "Celebrity Dad of the Year" award against other celebrity fathers including Prince William, Rio Ferdinand, Simon Cowell, David Walliams, Simon Thomas and Josh Patterson;[13] nine months later, Roxanne Hoyle won Clas Ohlson's 2019 "Celebrity Mum of the Year" award.[14] In November, the Hoyle couple published a book titled Parenting for £1: …and other baby budget hacks in which they wrote about their life hacks.[15]
On 14 December 2018, the Hoyle couple released their charity single, a parody cover of Starship's 1985 single "We Built This City". The amended lyrics had a sausage roll theme with the refrain being changed to "We Built This City on Sausage Rolls". All profits from the charity single went to The Trussell Trust. The song debuted at number one on the UK Singles Chart, beating Ava Max's "Sweet but Psycho" and Ariana Grande's "Thank U, Next" to the 2018 Christmas number one,[16] making the Hoyles the first British YouTube personalities to top the chart. It also topped the Scottish Singles Chart[17] and appeared in Australia's ARIA Digital Track Chart and the US Hot Rock Songs chart peaking at #31 and #47 respectively.[18][19]
"I Love Sausage Rolls"
On 13 December 2019, the Hoyle couple released a single entitled "I Love Sausage Rolls", a parody cover of Joan Jett's "I Love Rock 'n' Roll".[20] The single's cover is based on Abbey Road's cover.
On 20 December, it was confirmed that "I Love Sausage Rolls" reached the Christmas number one position, beating the likes of Stormzy (#2), Lewis Capaldi (#3) and Dua Lipa (#4). The couple are the third act to accomplish this feat two years in a row, after the Beatles and the Spice Girls.[21] They also became the first artists to get two successive novelty Christmas number ones in the UK.[22]
Other ventures
In 2012, the couple took part in Channel 4’s Hidden Talent. Trained by former champion freediver Emma Farrell, Roxanne Hoyle was able to hold her breath underwater for four minutes and eighteen seconds
Career
Background and social media
Mark Hoyle is married to Roxanne Hoyle (née Messenger),[5] and they have two sons, born in 2016 and 2018.[6] While Roxanne was pregnant with their first son, Mark created a blog named "LadBaby" (reflecting the fact that he "was a lad and [he] was having a baby"), in which he documented his day-to-day life as a first-time parent.[6] As of December 2019, the LadBaby YouTube channel, Facebook page and Instagram account have over 744,000 subscribers, 3,865,000 likes and 779,000 followers respectively. LadBaby's video content, uploaded onto their Facebook and YouTube accounts, consists mainly of vlogs in which Mark demonstrates life hacks which help him to save money when faced with potentially costly parenting tasks. In June 2017, one vlog, in which he bought a toolbox from a hardware store to serve as a lunchbox for his son, went viral.[7] Other creations by him include a baby walker made of pipes, a makeshift paddling pool made from a skip[8] and a makeshift baby gate made from the severed half of a door.[9] Other viral videos include two uploaded in February 2018, when the Hoyle couple had each other's cars wrapped with love heart stickers and photographs of their faces.[10][11] LadBaby is also known for the catchphrase "Yes, mate!", which is often said in the videos.[12]
Celebrity Dad of the Year, book and "We Built This City"
In June 2018, following an online public vote, Mark Hoyle won Clas Ohlson's 2018 "Celebrity Dad of the Year" award against other celebrity fathers including Prince William, Rio Ferdinand, Simon Cowell, David Walliams, Simon Thomas and Josh Patterson;[13] nine months later, Roxanne Hoyle won Clas Ohlson's 2019 "Celebrity Mum of the Year" award.[14] In November, the Hoyle couple published a book titled Parenting for £1: …and other baby budget hacks in which they wrote about their life hacks.[15]
On 14 December 2018, the Hoyle couple released their charity single, a parody cover of Starship's 1985 single "We Built This City". The amended lyrics had a sausage roll theme with the refrain being changed to "We Built This City on Sausage Rolls". All profits from the charity single went to The Trussell Trust. The song debuted at number one on the UK Singles Chart, beating Ava Max's "Sweet but Psycho" and Ariana Grande's "Thank U, Next" to the 2018 Christmas number one,[16] making the Hoyles the first British YouTube personalities to top the chart. It also topped the Scottish Singles Chart[17] and appeared in Australia's ARIA Digital Track Chart and the US Hot Rock Songs chart peaking at #31 and #47 respectively.[18][19]
"I Love Sausage Rolls"
On 13 December 2019, the Hoyle couple released a single entitled "I Love Sausage Rolls", a parody cover of Joan Jett's "I Love Rock 'n' Roll".[20] The single's cover is based on Abbey Road's cover.
On 20 December, it was confirmed that "I Love Sausage Rolls" reached the Christmas number one position, beating the likes of Stormzy (#2), Lewis Capaldi (#3) and Dua Lipa (#4). The couple are the third act to accomplish this feat two years in a row, after the Beatles and the Spice Girls.[21] They also became the first artists to get two successive novelty Christmas number ones in the UK.[22]
Other ventures
In 2012, the couple took part in Channel 4’s Hidden Talent. Trained by former champion freediver Emma Farrell, Roxanne Hoyle was able to hold her breath underwater for four minutes and eighteen seconds
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