AMC
AMC is an American multinational basic cable television channel that is the flagship property of AMC Networks. The channel's programming primarily consists of theatrically released films, along with a limited amount of original programming. The channel's name originally stood for "American Movie Classics", but since 2002 the full name has been de-emphasized as a result of a major shift in its programming.
As of July 2015, AMC was received by approximately 94,832,000 households in the United States that subscribe to a pay television service (81.5% of U.S. households with at least one television set). In March 2015, Dish Network's Sling TV announced it would soon begin making AMC channels available to cord cutters, including AMC, BBC America, IFC, Sundance TV, and We TV.
On September 30, 2002, AMC underwent a significant rebranding, changing its format from a classic movie channel, broadening to a more general focus on movies from all eras[19] – as well as shortening its name to just the "AMC" abbreviation, and introducing a new logo (a rectangular outline with a lowercase and uppercase "aMC" text). Kate McEnroe, then-president of Rainbow Media, cited lack of subsidies from cable providers as the reason for the addition of advertising, and cited ad agencies who insist on programming relevant to their products' consumers as the reason for the shift to recent movies instead of just classics. At the time of the format switchover, the company also attempted to launch a spin-off digital cable channel, AMC's Hollywood Classics, which would have required viewers to pay an extra fee to receive the channel. This commercial-free channel would have aired black-and-white classics from the 1930s through the 1950s that American Movie Classics had been airing up until its format changeover; however, the new channel never debuted.
The network also gradually brought back original programming. In 2004, AMC aired its first reality series, FilmFakers; the show featured out-of-work actors who believed they were auditioning for a major role in a real movie, only to be told that they were the subject of a prank and no film actually existed. A New York Times article on the show said that "FilmFakers may go down as one of the meanest reality series yet." From 2003 to 2007, AMC was a channel focused on American films partially classics as well as documentaries about film history such as Backstory and Movies that Shook the World.
On September 1, 2006, AMC officially became available in Canada for cable customers of Shaw Cable and satellite customers of Shaw Direct (formerly StarChoice), marking the first time the network was made available outside the United States.
In late 2007 the network debuted its first original drama series Mad Men, a period piece about Madison Avenue advertising executives in the 1960s. The show was immediately lauded by critics, and won 16 Primetime Emmy Awards and a Peabody Award. Breaking Bad, a drama about a cancer-stricken chemistry teacher involved in making and dealing methamphetamine (played by Bryan Cranston, who had been known primarily for comedic roles in series such as Malcolm in the Middle prior to the series), premiered in 2008; also garnering critical acclaim, winning 16 Primetime Emmy Awards. Breaking Bad and Mad Men ended their runs in 2013 and 2015, respectively, with the former receiving a spin-off in the form of Better Call Saul.
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