Best Western hotels

Best Western hotels

Best Western International, Inc. owns the Best Western Hotels & Resorts brand, which it licenses to over 4,500 hotels worldwide.[2] The franchise, with its corporate headquarters in Phoenix, Arizona,[3] includes more than 2,000 hotels in North America.[4] The brand was founded by M.K. Guertin in 1946. As of May 2019, David Kong is the president and CEO of Best Western and Dorothy Dowling is the chief marketing officer.

In 1964, Canadian hotel owners joined the system. Best Western then expanded to Mexico, Australia, and New Zealand in 1976.

In 2002, Best Western International launched Best Western Premier in Europe and Asia. (The other hotels in the chain were known as Best Western.) In 2011, the chain's branding system-wide changed to a three-tiered system: Best Western, Best Western Plus, and Best Western Premier

Best Western began in the years following World War II. At the time, most hotels were either large urban properties or smaller family-owned roadside hotels. In California, a network of independent hotel operators began making referrals of each other to travelers. This "referral system" consisted of phone calls between one desk operator and another. This small and informal network eventually grew into the modern Best Western hotel brand founded by M.K. Guertin in 1946.[6]

Best Western Plus in Hong Kong

The name "Best Western" originated from the fact that most of the chain's original operators were west of the Mississippi River in the United States. By 1962, Best Western had the only hospitality reservations service covering the entire United States, and in 1963, was the largest motel brand in the industry with 699 member properties and 35,201 rooms. From 1946 to 1964, Best Western had a marketing partnership with Quality Courts, the forerunner of the chain known today as Quality Inns, whose properties were located mostly east of the Mississippi River, and thus not in direct competition with Best Western. This partnership made sense geographically, but was not successful in the long run, and was eventually abandoned. In 1964, Best Western launched an expansion effort of its own operations east of the Mississippi under the name "Best Eastern" for those properties with the same typeset and Gold Crown logo as "Best Western." By 1967, the "Best Eastern" name was dropped and all motels from coast-to-coast got the "Best Western" name and Gold Crown, a move that would further enhance an already successful marketing brand into the "World's Largest Hotel Chain" by the 1970s.

Best Western's "Gold Crown" logo was introduced in 1964 and would continue with a few minor revisions over the next 32 years, until it was replaced by a blue and yellow logo in 1996. In 2015, Best Western introduced a new family of logos, replacing the core logo and adding signage for Best Western Plus and Best Western Premier.

Best Western purchased WorldHotels in February 2019 adding approximately 300 additional hotels to its brand