Blackout Day 2020
Blackout Day is a social media-promoted event in which all supporters of the Black Lives Matter Movement are encouraged to not spend any money for a full day in hopes of attaining attention and resolve to end police brutality and racism towards Black people. It encourages the posting of content that was created by and features black creators. Specific tags (e.g. #TheBlackout and #BlackoutDay2020) are used to connect users to that content and to increase the visibility of that content. Blackout Day launched on March 6, 2015, and after December 21, 2015, is scheduled to be held on the sixth day of every third month, starting with March 6, 2016.
Blackout Day 2020 has received widespread attention as a result of the killing of George Floyd, the shooting of Breonna Taylor, the death of Elijah McClain, and other victims of police brutality. The next Blackout Day event is July 7, 2020.
In addition, he noticed that when Black people were depicted, it was usually in a negative light. Research has shown that Black images in the media adversely affect how members of the Black community view themselves. These harmful images are not only seen by the Black community, but by everyone who has access to a media outlet. Although images of Black people have increased in mass media, those images have been disproportionally harmful due to their violent and crime related content. Generally, if Black people are not being depicted as criminals, they are represented as entertainers such as athletes or musicians. Having these two polar identities of a lawless individual and highly adored star leaves a spectrum of people in the Black community unrepresented. While associating Blacks with athleticism is not harmful in itself, it becomes harmful when that is one of the only things Blacks are associated with. This reality led to an ethical need for positive and relatable images of the black community on platforms like social media. Concerned about these issues, Green decided to gain feedback on his idea by going on Tumblr and through those interactions he met Marissa Sebastian, who came up with the name behind the movement and later on became the PR and CEO of the movement, and Tumblr user V. Matthew-King Yarde (known as Nukrik on social media), the creator behind the various logos for the event Blackout Day was created as a 24-hour event that would expose the online Black community and others on social media to positive images of everyday beautiful Black individuals, through selfies, videos, gifs and other media. Its goal was to shed a positive light on Black individuals and cripple stereotypes. The idea spread quickly once given a name, and gained supporters within the Black Tumblr community. An official website was created to help the online black community access up to date information on when and how it would work. Before the event, the creators posted guidelines on who could participate and how to do so
After the event launched, the creators decided to make it a monthly event, on every first Friday of every month, but the frequency was an issue for a majority of supporters who believed that the event would not have a significant impact if it was too frequent and they felt as though it should be a yearly event on the day it was first launched, which was an issue for the creators and also other supporters who thought the frequency should be increased.[6][citation needed] They changed it to a seasonal themed event that would occur on the 21st of September and December until January 2016, when it would be changed to fall on the 6th of every third month Each Blackout Day would be themed around black heritage/history and participants are encouraged to post content surrounding the given theme
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