Goya Foods
Goya Foods, Inc. is an American producer of a brand of foods sold in the United States and many Hispanic countries. It has facilities in different parts of the United States, Puerto Rico, the Dominican Republic and Spain. It is under third-generation ownership of the Unanue family, and is headquartered in Jersey City, New Jersey, USA
Goya was founded in 1936, by Prudencio Unanue Ortiz (1886–1976) from Valle de Mena, Spain. Unanue emigrated to Puerto Rico, where he met and married Carolina Casal (1890–1984) also a Spanish immigrant and they later moved to New York City. Prudencio purchased the "Goya" name from a Moroccan sardine company because he believed that his last name was too difficult to pronounce for American customers and also liked the association to Spanish artist Francisco Goya The company was initially set up as a small store in the Financial District of Manhattan, importing authentic Spanish foods like olives and olive oil which tailored to the growing Hispanic population in New York City. Driven by a rapid growing Hispanic community, not only in New York, but in the United States, Goya extended its product line and facilities in order to supply their growing consumer base which demands high quality, authentic, and affordable Latin food products. In 1992, Goya began to focus promotion efforts towards a mainstream and culinary market. In 1958, the company relocated to Brooklyn and later in 1974 to New Jersey, where it currently holds its headquarters.
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