TikTok
TikTok (Chinese: 抖音; pinyin: Dǒuyīn) is a Chinese video-sharing social networking service owned by ByteDance, a Beijing-based internet technology company founded in 2012 by Zhang Yiming. It is used to create short dance, lip-sync, comedy and talent videos. ByteDance first launched Douyin for the China market in September 2016. Later, TikTok was launched in 2017 for iOS and Android in most markets outside of China; however, it only became available in the United States after merging with Musical.ly on 2 August 2018. TikTok and Douyin are similar to each other, but run on separate servers and have different content to comply with Chinese censorship restrictions. The application allows users to create short music and lip-sync videos of 3 to 15 seconds and short looping videos of 3 to 60 seconds. They also have global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Mumbai, Singapore, Jakarta, Seoul, and Tokyo The app eventually gained popularity in East Asia, South Asia, Southeast Asia, the United States, Turkey, Russia, and other parts of the world. TikTok and Douyin's servers are each based in the market where the respective app is available.
After merging with Musical.ly in August, downloads rose and TikTok became the most downloaded app in the US in October 2018, the first Chinese app to achieve this. As of 2018, it was available in over 150 markets and in 75 languages. In February 2019, TikTok, together with Douyin, hit one billion downloads globally, excluding Android installs in China. In 2019, media outlets cited TikTok as the 7th-most-downloaded mobile app of the decade, from 2010 to 2019. It was also the most-downloaded app on the App Store in 2018 and 2019.
Since June 2020, Kevin Mayer is CEO of TikTok and COO of parent company ByteDance Previously he was chairman of the Walt Disney Direct-to-Consumer & International.
Douyin was launched by ByteDance in China in September 2016, originally under the name A.me, before rebranding to Douyin in December 2016. ByteDance planned on Douyin expanding overseas. The founder of ByteDance, Zhang Yiming, stated that "China is home to only one-fifth of Internet users globally. If we don’t expand on a global scale, we are bound to lose to peers eyeing the four-fifths. So, going global is a must." Douyin was developed in 200 days and within a year had 100 million users, with more than one billion videos viewed every day. TikTok was launched in the international market in September 2017. On 23 January 2018, the TikTok app ranked No. 1 among free app downloads on app stores in Thailand and other countries
TikTok has been downloaded more than 80 million times in the United States, and has reached 2 billion downloads worldwide according to data from mobile research firm Sensor Tower that excludes Android users in China. Many celebrities including Jimmy Fallon and Tony Hawk began using the application in 2018. Other celebrities such as Jennifer Lopez, Jessica Alba, Will Smith, and Justin Bieber joined TikTok as well and many other celebrities have followed.
On 3 September 2019, TikTok and the US National Football League (NFL) announced a multi-year partnership. The agreement occurred just two days shy of the NFL's 100th season kick off at the Soldier stadium, where TikTok hosted activities for fans in honor of the deal. The partnership entails the launch of an official NFL TikTok account which will bring about new marketing opportunities such as sponsored videos and hashtag challenges.
Reference
https://en.wikipedia.org/wiki/TikTok
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