Wasaga Beach
Wasaga Beach (variant: Wasaga) is a town in Simcoe County, Ontario, Canada. Situated along the longest freshwater beach in the world, it is a popular summer tourist destination. It is located along the southern end of Georgian Bay, approximately two hours north of Toronto. To the west, Collingwood and The Blue Mountains also attract visitors much of the year. The town is situated along a very long sandy beach on Nottawasaga Bay in Georgian Bay and the winding Nottawasaga River. The beaches are part of the Wasaga Beach Provincial Park; the park area totals 168 hectares (415 acres). Wasaga Beach also has many seasonal residents.
The economy has struggled for some years, particularly since a major fire in late November 2007 destroyed many of the stores, and due to a reduction in the number of tourists in an area where the primary shopping season is three to four months per year. In March 2017, the town passed its Downtown Development Master Plan, a 20-year strategy for significant redevelopment of the tourist area and adding a downtown to the business area. The goal is to improve tourism, diversify the economy, and rid itself of the "party town" image.
Wasaga Beach and the surrounding area was inhabited by the Huron (Wyandot) people for centuries before they were dispersed in 1650 by the French-allied Algonquin people. The word Nottawasaga is of Algonquin origin. Nottawa means "Iroquois" and saga means "mouth of the river"; the word "Nottawasaga" was used by Algonquin scouts as a warning if they saw Iroquois raiding parties approaching their villages.
In the early 1800s, Upper Canada was drawn into a struggle between Great Britain and the United States. Wasaga Beach evolved into a strategic location in the War of 1812 when the schooner HMS Nancy was sunk at her moorings in an effort by the Americans to cut the supply line to Fort Michilimackinac and points to the north and west. Lumbering was the main industry for the remainder of the 19th century. Logs crowded the river and the bay, floating down to feed local saw mills.
Wasaga Beach's unsuitable sandy soil contributed to the late European settlement of the area, as the lack of suitable farming land made it unattractive to settlers. In the 1820s the first sign of settlement in the area began as John Goessman surveyed Flos Township. In 1826, land was being sold for four shillings an acre. Though unsuitable for farming, the Wasaga Beach area had an abundance of trees. In the late 1830s and throughout the rest of the century the logging industry would play an important role in the development of the area.
During the 1900s, families began to discover the beauty of the area and the beach gradually became a place for family picnics and holidays during the summer months. During the 1940s, while stationed at a nearby military base, servicemen from across Canada visited Wasaga Beach's amusement park, and they made Wasaga Beach known across the country. After the war, Wasaga Beach continued to be a popular place for cottages and day trips, beginning the century-old tradition of city dwellers travelling to the beach in the summer.
Wasaga Beach entered history's headlines in 1934 when the first overseas flight from mainland Canada, across the Atlantic to England and in a plane called the "Trail of the Caribou", used Wasaga Beach's long flat sandy beach as a take off strip.
The town was originally referred to as "the northern border of Flos Sunnidale and Nottawasaga Townships". The first municipal reference occurred when a designation of Local Improvement District emerged in 1947. In 1949, Wasaga Beach progressed to the status of a police village in the Township of Sunnidale, and graduated to incorporated village status in 1951.
The incorporation of the Town of Wasaga Beach became effective January 1, 1974. The permanent population stood at 4,034, a dramatic increase from 1965, when only 500 people called Wasaga Beach home. Today the town has 20,665 full-time residents and 16,000 seasonal and part-time residents
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