Daily Mail
The Daily Mail is a British daily middle-market newspaper published in London in a tabloid format. Founded in 1896, in 2020 it overtook The Sun to become the United Kingdom's highest-circulation daily newspaper. Its sister paper The Mail on Sunday was launched in 1982, while Scottish and Irish editions of the daily paper were launched in 1947 and 2006 respectively. Content from the paper appears on the MailOnline website, although the website is managed separately and has its own editor.
The paper is owned by the Daily Mail and General Trust. Jonathan Harmsworth, 4th Viscount Rothermere, a great-grandson of one of the original co-founders, is the current chairman and controlling shareholder of the Daily Mail and General Trust, while day-to-day editorial decisions for the newspaper are usually made by a team led by the editor, Geordie Greig, who succeeded Paul Dacre in September 2018
A survey in 2014 found the average age of its readers was 58, and it had the lowest demographic for 15- to 44-year-olds among the major British dailies. Uniquely for a British daily newspaper, it has a majority female readership, with women making up 52–55% of its readers. It had an average daily circulation of 1,134,184 copies in February 2020. Between July and December 2013 it had an average daily readership of approximately 3.951 million, of whom approximately 2.503 million were in the ABC1 demographic and 1.448 million in the C2DE demographic Its website has more than 218 million unique visitors per month.
The Daily Mail has been noted for its unreliability and widely criticised for its printing of sensationalist and inaccurate scare stories of science and medical research, and for copyright violations. ‹See TfM›[failed verification] The Daily Mail has won a number of awards, including receiving the National Newspaper of the Year award from the British Press Awards eight times since 1995, winning again in 2019.
The Mail was originally a broadsheet but switched to a compact format on 3 May 1971, the 75th anniversary of its founding.[20] On this date it also absorbed the Daily Sketch, which had been published as a tabloid by the same company. The publisher of the Mail, the Daily Mail and General Trust (DMGT), is listed on the London Stock Exchange.
Circulation figures according to the Audit Bureau of Circulations in February 2020 show gross daily sales of 1,134,184 for the Daily Mail. According to a December 2004 survey, 53% of Daily Mail readers voted for the Conservative Party, compared to 21% for Labour and 17% for the Liberal Democrats. The main concern of Viscount Rothermere, the current chairman and main shareholder, is that the circulation be maintained. He testified before a House of Lords select committee that "we need to allow editors the freedom to edit", and therefore the newspaper's editor was free to decide editorial policy, including its political allegiance. The Mail has been edited by Geordie Greig since September 2018, following the retirement of Paul Dacre who edited the paper since 1992
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