الأحد، 8 سبتمبر 2019

DAZN

DAZN (pronounced "Da Zone"; /dəˈzoʊn/ də-ZOHN) is a subscription video streaming service which is available in nine countries across four continents around the world. The service is dedicated to sports, offering live and on-demand streaming of events from various properties.

In less than four years, DAZN has grown to over 2,600 employees worldwide, broadcasting more than 75 major sports leagues and competitions in nine countries, offering fans over 250 million hours of content every year.

It first launched in Austria, Germany, Switzerland and Japan in August 2016, and in Canada the following year. It was launched in the United States and Italy in 2018, and in Spain and Brazil in 2019.

DAZN offers more than 25,000 sporting events a year, ranging from major to minor competitions including the UEFA Champions League, UEFA Europa League, Premier League, Bundesliga, La Liga, Serie A, Copa Sudamericana, MotoGP, National Basketball Association, FIBA Basketball World Cup, National Football League, Major League Baseball, National Hockey League, Major League Soccer, Formula One, Bellator MMA, Matchroom Boxing and Golden Boy Promotions. DAZN is the host broadcaster of Japan's J.League, broadcasting every game of the season across all three divisions.

DAZN is part of DAZN Group, the global sports media company headquartered in the UK which includes some of the largest sports websites in the world, such as Goal.com, SportingNews and Spox.com. DAZN Group is backed by Sir Leonard Blavatnik’s Access Industries, a privately held group with strategic investments in the United States, Europe and South America. In 2018, Japanese advertising group Dentsu bought a 10% stake in DAZN for £300 million.[3][4]

DAZN was estimated to be worth £3billion and was described by the London Evening Standard[5] as one of Britain’s few tech “unicorns”. DAZN is led by Simon Denyer, CEO, and John Skipper, Chairman
History
DAZN first launched in Austria, Germany, and Switzerland on 10 August 2016. Rights included selected games from the Premier League, as well as every match live from La Liga, Serie A and Ligue 1, and highlights of every match from Bundesliga and Bundesliga 2. Other rights included coverage of live sports events from across NBA, NFL, Tennis, Motorsport, Boxing, Ice Hockey, Rugby and Darts.

In 2019, DAZN announced that it had reached an agreement with Discovery to stream Eurosport on its service in Europe[6], becoming one of the first sport streaming services to aggregate traditional TV channels from another broadcaster. The partnership means DAZN streams Eurosport’s coverage of some of the world’s biggest sporting events, including: Grand Slam tennis; cycling’s Grand Tours; FIS World Cup and World Championship winter sport competitions, motorsport series' including Formula E, WTCR, 24 Hours of Le Mans and the Tokyo 2020, Beijing 2022 and Paris 2024 Olympic Games.[7][8][9][10]

Japan Launch
The initial launch was followed closely by a launch in Japan on 23 August 2016. DAZN offered live coverage of all the Bundesliga games as well as action from the FA Cup, Serie A, Ligue 1 and FIFA World Cup qualifiers. There was also coverage of US sports including MLB, NBA, NFL and the PGA Tour feature, as well as F1®, UFC, Tennis, Boxing, Rugby, Darts and domestic sports from V League volleyball and Top League Rugby.[11]

In July 2016 DAZN secured rights to broadcast all Meiji Yasuda Seimei J1, J2 and J3 league tournaments in Japan. This deal would run from the start of the 2017 season and would be the first time that all games from all leagues will be broadcast in Japan.

In February 2018, DAZN took over the rights portfolio held by SportsNavi Live, who are operated by tele-communications group SoftBank. This increased DAZN’s offering in Japan to include the Nippon Baseball League, Japan’ premier baseball competition.

In December 2018, DAZN rolled out 4K in Japan for the first time. This reduced the latency of the live stream by 7 seconds against the regular HD feed.

Speaking in March 2019 Takeyuki Oya, general manager of J.League’s international department, described DAZN’s investment in the J-League as having “a big impact on the entire Japanese sports industry.”[12]

Canadian launch
In July 2017, DAZN announced that it would expand into Canada, after having acquired OTT streaming rights to the National Football League in Canada[13], including NFL Game Pass and access to NFL RedZone; as a result of the deal, television providers would no longer sell the out-of-market sports package NFL Sunday Ticket to residential customers. The DAZN deal does not affect the NFL's newly-extended linear television rights deal with Bell Media.[14][15][16] On 8 August 2017, DAZN reached a deal to sublicense content from beIN Sports Canada, including selected UEFA Champions League and UEFA Europa League matches (themselves sub-licensed from TSN), as well as other international sports rights.[17]

The Canadian launch was met with technical issues; DAZN apologized for the "inadequate service" that it delivered, and stated that it was working to rectify them. However, users still reported problems, including inconsistent stream qualities, buffering, and latency between the streams and television broadcasts.[18][19] As a result, DAZN began to distribute NFL Sunday Ticket to television providers in October 2017, as had been the case before.[19] On 20 November 2017, DAZN acquired Canadian rights to FIBA events.[20]

In February 2018, DAZN acquired Canadian broadcast rights to the 2018 Commonwealth Games (later sub-licensing portions of the coverage to CBC Sports),[21] and subsumed Major League Soccer's digital out-of-market service MLS Live — with live and on-demand streaming of matches featuring U.S. teams (matches with Canadian teams will only be available after a 48-hour delay to protect the league's main rightsholders TSN and TVA Sports).[22][23] Roku support was also added that month.[24]

On 25 May 2018, DAZN announced that it had acquired exclusive Canadian rights to the UEFA Champions League and Europa League, beginning in the 2018–19 season and replacing TSN.[25][26] In April 2019, DAZN announced that it had acquired Canadian rights to the Premier League, replacing Sportsnet and TSN, under a three-year deal.[27][28]

U.S. launch, fight sports expansions
On 8 May 2018, DAZN announced that it had hired former ESPN president John Skipper as executive chairman.[29] Two days later, DAZN announced that it would launch in the United States, and that it had reached a major broadcasting deal with Eddie Hearn's Matchroom Sport.[30]

Under the deal, DAZN streams 32 cards per-year, including 16 British Sky Sports Box Office cards, as well as 16 (with four described by Hearn as being "absolute monsters") that will be held in the United States under the new Matchroom Boxing USA banner. Hearn claimed that the deal, which will last for at least two years, with an option for a six-year extension (totalling US$1 billion over the life of the contract if realised), was a "groundbreaking deal in the history of boxing".[31][32]

On 26 June 2018, DAZN announced a five-year streaming rights deal with the Viacom-owned mixed martial arts promotion Bellator, which began with Bellator 206 on 29 September 2018, and includes the U.S. and all other regions currently served by DAZN. The rights include seven exclusive events per-year, as well as all events televised by Paramount Network.[33][34]

DAZN officially launched in the U.S. in September 2018, ahead of its first boxing event—Anthony Joshua vs. Alexander Povetkin, on 22 September. Its launch content also included the World Boxing Super Series, as well as the AFC Champions League, the Chilean Primera Division, J-League and other content.[35][36] DAZN's broadcast team for its U.S. boxing events is led by "Sugar" Ray Leonard and Brian Kenny on play-by-play, with LZ Granderson as ringside reporter, and Michael Buffer as ring announcer. Buffer appeared in a U.S. marketing campaign for the service, which contrasted DAZN's subscription model to traditional pay-per-views.[37][38]

On 17 October 2018, DAZN announced that it had signed a five-year, 11-fight deal with Mexican boxer Canelo Álvarez valued at $365 million, beginning with his then-upcoming bout against Rocky Fielding in December for the WBA super middleweight title. Álvarez was previously aligned with HBO, which had announced that it would discontinue boxing broadcasts.[39][40] ESPN described the deal as ‘the richest athlete contract in sports history’.

In November 2018, DAZN announced a three-year content partnership with Major League Baseball, under which the service will co-produce ChangeUp — a live nightly program with live look-ins and highlights of games, and other on-demand content.[41] The program is hosted by previous ESPN Baseball Tonight anchor Adnan Virk.[42]

In January 2019, DAZN acquired the rights to broadcast the 2019 AFC Asian Cup in the United States and Canada, beginning with the quarter-finals.[43] In March 2019, DAZN doubled its U.S. monthly cost but also introduced a new yearly option with a monthly cost slightly less than the original monthly cost.[44]

In May 2019 Forbes reported that the Canelo Alvarez vs. Daniel Jacobs fight that took place in Las Vegas was watched on DAZN by more than 1.2 million people worldwide.[45]

In May 2019, former ESPN and Fox Sports executive Jamie Horowitz (who is known for having placed a large focus on debate-driven studio programs during his tenures at the two divisions) became DAZN's head of content.[46]

In July 2019, DAZN CEO Simon Denyer told Bloomberg News that the company was interested in pursuing rights to the NFL in the United States of some extent.[47] That month, DAZN also reached a syndication deal with Eurosport in Austria, Germany, Italy, and Spain, allowing DAZN subscribers to access live and on-demand sports programming from Eurosport in these regions. In addition, DAZN sub-licensed 45 Bundesliga matches from Eurosport in Germany and Austria over the next two seasons — with 39 exclusive to be exclusive to the service.[48]

In August 2019, DAZN added a free news service to their US site, offering boxing news, analysis and insights.[49]

Italy launch
In August 2018 DAZN went live in Italy with a roster of sports rights[50] including LaLiga, Ligue 1 and Ligue 2, Copa Libertadores, Copa Sudamericana, Africa Cup of Nations, FA Cup, EFL Cup, NHL, MLB, Heineken Champions Cup, Guinness Pro14, UFC, Matchroom Boxing, Showtime Boxing, Bellator MMA, PDC Darts and the World Rally Championship (WRC).

This was after it had announced that it had secured domestic screening rights to 114 Serie A matches each season between 2018 and 2021.[51]

In August 2018, DAZN announced footballer Cristiano Ronaldo as DAZN’s first ever global ambassador. Ronaldo had just moved to Juventus FC in Serie A having spent his last 9 years winning numerous team and individual honours at Real Madrid. Ronaldo’s key role as a global ambassador with DAZN includes promoting DAZN across current live markets and future territories.

Spain Launch
In February 2019 Spain became DAZN’s eighth market.[52] The service went live in Spain with a roster of exclusive premium sport content including MotoGP, Moto 2 and Moto3 (2019-2022), EuroLeague (2019/20-2022/23), EuroCup and Premier League (2019/20 to 2021/22). Other rights included FA Cup, Carabao Cup, Coppa Italia and Supercoppa Italiana, EFL Championship, UFC, Golden Boy, Matchroom Boxing USA and PDC Darts.

Brazil Launch
In May 2019 DAZN launched in Brazil.[53] CONMEBOL awarded DAZN the exclusive broadcast rights for all Copa Sudamericana matches from 2019, for four seasons. In addition, DAZN will air all Serie A TIM and Ligue 1 games exclusively until 2021

Prior to the official platform launch the company has already broken the record for the largest live stream in Brazil on YouTube. More than 440,000 concurrent users tuned in to watch Racing v Corinthians in February 2019, streamed for free on DAZN’s YouTube channel.

As part of the launch Brazilian footballer Neymar Jr joined DAZN as a global brand ambassador in a multi-year agreement, along with legendary football manager José Mourinho agreeing to provide punditry duties for DAZN in 2019.

Original Content
In Our Blood – documentary celebrating the tradition of great Spanish MotoGP riders.
The Making Of – relives the significant games that helped define football’s modern icons, featuring Cristiano Ronaldo, Neymar Jr and football manager José Mourinho.
Being Mario Götze – documentary about German footballer Mario Götze.
Canelo vs. Rocky – three-part documentary series.
40 Days – boxing documentary.
ABOUT: The story behind the upset of the era – a behind-the-scenes look at the historic Anthony Joshua vs Ruiz Jr heavyweight title fight.
DAZN Media
In March 2019 DAZN Group announced the launch of DAZN Media, a new entity responsible for global brand partnerships. DAZN Media oversees all global and local commercial opportunities for brands across DAZN.

Nike partnered with DAZN for its coverage of the Women's World Cup in Germany.[54] For the start of the 2019/20 soccer season, it was announced that Adidas would sponsor DAZN's coverage of the Premier League in Canada [55]

It also manages the commercial inventory across some of the world’s most popular sport websites including Goal and Sporting News.[56]

DAZN Connect
In April, DAZN Group launched DAZN CONNECT, a global, live sports content distribution service for rights holders, broadcasters and media partners.

Rights Partnerships
FIBA Media
EHF Media
WTA Media
FC Diez Media
Matchroom Boxing USA
Key Sporting Ambassadors
Saúl "Canelo" Álvarez
Marc Márquez
Cristiano Ronaldo
José Mourinho
Andrés Iniesta
Mario Götze
Neymar Jr
Per Mertesacker

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