Tati Westbrook
Tatiana Aleksandra Westbrook (née Krievins, born February 14, 1982), is an American internet personality, YouTuber, businesswoman and make-up artist
Westbrook, a former image consultant turned makeup artist, created her YouTube channel GlamLifeGuru, later renamed Tati, on November 7, 2010. When she started, she knew little about cameras and editing. "At first, when I sat down to edit, it would be a twelve-hour process," Westbrook recalled in 2015. "Beauty tutorials still take a long time, but I've been able to get this down to three hours."
According to Newsweek she is, "Widely considered to be a progenitor of YouTube’s beauty scene," and, "The mother of the YouTube beauty community". She reached the one-million subscriber milestone in early 2016
She primarily focuses on make-up and beauty reviews, tips, and tutorials. On October 25, 2019 she launched her own cosmetic line called Tati Beauty, with her first product being a textured neutrals eyeshadow palette
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