Aunt Jemima
Aunt Jemima is a brand of pancake mix, syrup, and other breakfast foods owned by the Quaker Oats Company of Chicago, a subsidiary of PepsiCo. The trademark dates back to 1893, although the Aunt Jemima pancake mix debuted in 1889. The Quaker Oats Company first registered the Aunt Jemima trademark in April 1937. The character appears to have been a Reconstruction era addition to that cast.
Following the killing of George Floyd and subsequent protests, on June 17, 2020 Quaker Oats announced that the Aunt Jemima brand would be replaced with a new name and image by Fall 2020 in order "to make progress toward racial equality.
St. Joseph Gazette editor Chris L. Rutt, of St. Joseph, Missouri, and his friend Charles G. Underwood bought a flour mill in 1888. Rutt and Underwood's Pearl Milling Company faced a glutted flour market, so they sold their excess flour as a ready-made pancake mix in white paper sacks with a trade name (which Arthur F. Marquette dubbed the "first ready-mix"
1889 Formula for Aunt Jemima mix:
100 lb Hard Winter Wheat
100 lb Corn Flour
7½ lb B.W.T. Phosphates from Provident Chem St L[ouis
2¾ lb Bicarb Soda
3 lb Salt.
However, Rutt and Underwood were unable to make the project work, so they sold their company to the Randolph Truett Davis Milling Company in St. Joseph, Missouri, in 1890.
The Davis Milling Company was renamed Aunt Jemima Mills in 1913. The Quaker Oats Company bought the brand in 1926, and registered the Aunt Jemima trademark in 1937.
Quaker Oats introduced Aunt Jemima syrup in 1966. This was followed by Aunt Jemima Butter Lite syrup in 1985 and Butter Rich syrup in 1991.
Aunt Jemima frozen foods were licensed out to Aurora Foods in 1996, which in 2004 was absorbed into Pinnacle Foods Corporation.
Reference
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