Ford Bronco
The Ford Bronco is a model line of SUVs that were manufactured and marketed by Ford from 1965 to 1996. After the first generation of the Bronco was introduced as a competitor to compact SUVs (including the Jeep CJ-5 and International Harvester Scout), the succeeding four generations of the Bronco were full-sized SUVs, competing against the Chevrolet K5 Blazer and Dodge Ramcharger. The first Bronco was assembled using its own chassis,[1] while the full-sized Bronco was derived from the Ford F-Series (F-100, later F-150) pickup truck; all Broncos were produced with four-wheel drive powertrains. Related in name only, the Ford Bronco II was a smaller, Ford Ranger based SUV built from the years 1984 - 1990.
The Ford Bronco was withdrawn from the Ford light-truck model line following declining demand for two-door SUVs. For the 1997 model year, Ford replaced the Bronco with the Ford Expedition, a four-door SUV based on the F-150 (the later Ford Excursion was based on the Ford F-250 Super Duty).
From 1965 to 1996, Broncos were produced at Ford's Michigan Truck Plant in Wayne, Michigan. In 2017, Ford announced the reintroduction of the Ford Bronco as a mid-sized SUV (derived from the Ford Ranger) as a 2021 model; manufacturing is to return to Michigan Assembly.
The idea behind the Bronco began with Ford product manager Donald N. Frey in the early 1960s (who also conceived the Ford Mustang) and engineered by Ford engineer Paul G. Axelrad, with Lee Iacocca approving the final model for production in February 1964, after the first clay models were built in mid-1963. Developed as an off-road vehicle (ORV), the Bronco was intended as a competitor for the Jeep CJ-5 and International Harvester Scout. Today a compact SUV in terms of size, Ford marketing shows a very early example of promoting a civilian off-roader as a "Sports Utility" (the two-door pickup version)
Initially selling well, following the introduction of the Chevrolet Blazer, Jeep Cherokee, and International Scout II (from 1969 to 1974), demand shifted towards SUVs with better on-road capability, leading to a decline in demand for the Bronco.
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