Nikkie de Jager (born March 2, 1994), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger.[2] She gained online popularity in 2015 after her YouTube video, "The Power of Makeup", went viral and inspired many other videos of people showing their faces with and without makeup.[3][4][5] As of October 2019, her YouTube channel has 12.4 million subscribers and over 1.1 billion video views
Career
De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup.[7] She then began searching YouTube for tutorials to recreate the look, and was inspired to begin creating her own.[8][9] After uploading videos for about two years, she enrolled in makeup coursework at B Academy in Amsterdam. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist.[8]
In fall of 2013, she became the head makeup artist for RTL5's show I Can Make You a Supermodel with Paul Fisher.[8][10]
De Jager left Colourfool Agency at the beginning of 2014 to work as a freelance hair and makeup artist.[8]
Forbes magazine named de Jager one of the top ten beauty "influencers" in 2017.[11] In 2017, she also won the award for "YouTube Guru" at the Shorty Awards and the award for "Choice Fashion/Beauty Web Star" at the Teen Choice Awards.[12][13]
In 2017, de Jager uploaded a video reviewing a high coverage foundation produced by a Prague-based cosmetics brand called Dermacol and spoke about the company using her image, specifically a screenshot from her "The Power of Makeup" video, to sell their products on social media without her permission. Her review of their foundation was mostly favorable, but she expressed disappointment in the company's actions, feeling they had lied to their followers as she was not wearing any of Dermacol's products in the photo of her they had used to promote their company.[14][15]
In January 2019, it was announced that de Jager would serve as the Global Beauty Adviser for Marc Jacobs Beauty. The brand stated in a press release "In this newly created role, Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs beauty and her own channels."[16]
Collaborations
De Jager has collaborated with beauty brands Ofra, and Maybelline.[5][17][18][19] Her line with Ofra in 2017 included liquid lipsticks and a highlighter palette.[11] In December 2019, she collaborated with Lady Gaga, promoting and giving away her makeup brand Haus Labs.
Television
De Jager competed in the first season of The Big Escape where she finished in sixth place.
In January 2019, de Jager competed on the Dutch television series Wie is de Mol?, where she finished in ninth place out of ten.[20] She was deliberately knocked out of the game so she could go home due to personal reasons.[21]
Personal life
De Jager has two brothers. Her younger brother Mikai died from cancer on May 25, 2018.[22][23]
In some of her videos, de Jager has openly discussed her experience with cosmetic procedures, speaking positively about undergoing lip augmentation and dental work.[24][25]
On August 6, 2019, de Jager became engaged to her boyfriend of almost a year while traveling in Italy.[26][27]
On January 13, 2020, de Jager uploaded a video to her YouTube channel, titled "I'm Coming Out.", in which she revealed that she is transgender and underwent her transition in her late teens
Career
De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup.[7] She then began searching YouTube for tutorials to recreate the look, and was inspired to begin creating her own.[8][9] After uploading videos for about two years, she enrolled in makeup coursework at B Academy in Amsterdam. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist.[8]
In fall of 2013, she became the head makeup artist for RTL5's show I Can Make You a Supermodel with Paul Fisher.[8][10]
De Jager left Colourfool Agency at the beginning of 2014 to work as a freelance hair and makeup artist.[8]
Forbes magazine named de Jager one of the top ten beauty "influencers" in 2017.[11] In 2017, she also won the award for "YouTube Guru" at the Shorty Awards and the award for "Choice Fashion/Beauty Web Star" at the Teen Choice Awards.[12][13]
In 2017, de Jager uploaded a video reviewing a high coverage foundation produced by a Prague-based cosmetics brand called Dermacol and spoke about the company using her image, specifically a screenshot from her "The Power of Makeup" video, to sell their products on social media without her permission. Her review of their foundation was mostly favorable, but she expressed disappointment in the company's actions, feeling they had lied to their followers as she was not wearing any of Dermacol's products in the photo of her they had used to promote their company.[14][15]
In January 2019, it was announced that de Jager would serve as the Global Beauty Adviser for Marc Jacobs Beauty. The brand stated in a press release "In this newly created role, Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs beauty and her own channels."[16]
Collaborations
De Jager has collaborated with beauty brands Ofra, and Maybelline.[5][17][18][19] Her line with Ofra in 2017 included liquid lipsticks and a highlighter palette.[11] In December 2019, she collaborated with Lady Gaga, promoting and giving away her makeup brand Haus Labs.
Television
De Jager competed in the first season of The Big Escape where she finished in sixth place.
In January 2019, de Jager competed on the Dutch television series Wie is de Mol?, where she finished in ninth place out of ten.[20] She was deliberately knocked out of the game so she could go home due to personal reasons.[21]
Personal life
De Jager has two brothers. Her younger brother Mikai died from cancer on May 25, 2018.[22][23]
In some of her videos, de Jager has openly discussed her experience with cosmetic procedures, speaking positively about undergoing lip augmentation and dental work.[24][25]
On August 6, 2019, de Jager became engaged to her boyfriend of almost a year while traveling in Italy.[26][27]
On January 13, 2020, de Jager uploaded a video to her YouTube channel, titled "I'm Coming Out.", in which she revealed that she is transgender and underwent her transition in her late teens
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