الثلاثاء، 15 أكتوبر 2019

ITV

ITV is a British free-to-air television channel. Previously a network of separate uniquely identifiable regional television channels, ITV currently operates in England, Wales, Scotland, the Isle of Man, and the Channel Islands.

From 2001 until 2013, the primary ITV channel was called ITV1. In 2004, Granada Television acquired Carlton Communications to form ITV plc.

ITV is the biggest and most popular commercial television channel in the United Kingdom. ITV, and its predecessor channels have contended with BBC One for the status of the UK's most watched television channel since the 1950s. However, in line with other terrestrial channels, ITV's audience share has fallen as a result of availability of multi-channel television in the UK
Following the creation of the Television Act 1954, the establishment of a commercial television service in the UK began.

The Independent Television service, abbreviated ITV, was made up of distinct regions, with each region run by different franchisee companies. The three largest regions, London, the Midlands, and the North of England, were sub-divided into weekday and weekend services, with a different company running each. ITV existed in a region-heavy form from its inception through to the 2000s, although the switch to a single unified service was gradual.

ITV1 became the generic on-screen brand name used by the twelve franchises of the ITV Network in the United Kingdom. The ITV1 brand was introduced in 2001 by Carlton- and Granada-owned franchises, initially used alongside the local regional name, such as "ITV1 Anglia" and "ITV1 Meridian". However, it became the sole on-air identity in 2002 when the two companies decided to create a single unified playout of the channel, with regional references only used prior to regional programming, such as local news and weather. Carlton and Granada went on to merge in 2004, creating ITV plc, which now owns thirteen of the fifteen regional ITV licences.

The ITV1 name was only used in England, Wales, Southern Scotland, and Isle of Man, until Channel Television adopted the name in January 2006, bringing it to the Channel Islands. As national continuity is often used on Channel Television, ITV1 national branding had been seen on the station for several years previously.

The licencees that used the ITV brand were: Anglia Television, Border Television, Carlton Television, Central Independent Television, Channel Television, Granada Television, HTV, London Weekend Television, Meridian Television, Tyne Tees Television, Westcountry Television, and Yorkshire Television.

ITV Wales & West was the only exception, using the name ITV1 Wales at all times for the Welsh part of its broadcast area, as it has a higher regional commitment. Latterly, the ITV1 Wales name was only used on break-bumpers and regionally advertised programmes until 2013. Non ITV plc-owned licencees on the ITV network generally did not refer to the ITV name.

The network production arms of the ITV-plc owned licencees have been gradually combined since 1993, to eventually form ITV Studios.

Corporate unification
ITV was formed by the unification of eleven of the ITV licences. The United Kingdom Broadcasting Act 1990 changed many of the rules regulating the ITV network, which most notably relaxed separate franchise ownership, and hours of production. However, as far back as 1974, Yorkshire Television and its North East neighbour, Tyne Tees Television, formally created Trident Television, a merged entity of the two companies. By 1981, due to regulation, the company was forced to de-merge; however, they resumed their alliance in 1993 as Yorkshire-Tyne Tees Television, which therefore owned the two franchises, and integrated the two company's assets more than its predecessor.

The intense race to own a larger share of the ITV network began in 1994, when Carlton Communications, the owner of London weekday broadcaster Carlton Television, took control of Central Independent Television in the Midlands. Literally days afterwards, Granada plc, owner of Granada Television of the North West, purchased London Weekend Television (LWT). Meridian's owner, Mills and Allen International, then went on to purchase Anglia Television in the same year, before merging to become United News and Media (UNM) in 1995. UNM then went on to purchase Wales and West broadcaster, HTV in 1996, while Carlton purchased Westcountry Television later that year. Granada then agreed a deal to take over Yorkshire-Tyne Tees Television in 1997, giving the broadcaster access to both Yorkshire and North East franchises.

There was no further movement in the take-over of franchises until 2000, when Border Television and all of its radio assets were sold to Capital Radio Group, who consequently sold the television broadcasting arm to Granada Media Group. Granada then went on to purchase all of UNM's television interests (including its ITV franchises), which brought Meridian, Anglia, and HTV into its power, but due to regulation, Granada was forced to sell HTV to Carlton. By this time, all of the franchises in England and Wales were owned by either Carlton or Granada.

In 2004, Granada plc officially merged with Carlton Communications, creating ITV plc, although it was in effect, a takeover by Granada. In 2011, ITV plc acquired Channel Television from its private owners Yattendon Group plc. On 19 October 2015, ITV announced they were to buy UTV for £100 million subject to regulatory approval. The deal also included UTV Ireland, UTV's Irish channel. Unlike other ITV franchises owned by ITV plc that use the ITV name, the UTV name will be retained.

Regional variations
ITV consists of twelve franchises in England and Wales which broadcast regional news and other local programming to its area. Many franchise areas in England previously had sub-regions providing separate regional news bulletins. For example, the Anglia region was divided into West and East. This arrangement came to an end in February 2009, when ITV implemented plans to save the company £40m a year on the amount it spent making local news.

Since 27 October 2002, on all ITV plc-owned franchises, regional programming has been preceded or plugged by an oral regional announcement, in the format ITV1 regional brand; e.g. ITV1 Granada. In English regions, up until 13 November 2006, regional names were also superimposed (post-production) on these idents below the ITV1 logo, but this practice has since ceased. ITV Wales remains unaffected, and still continues to use dual-branding across all of its on-screen presentation. Despite the lack of regional names on screen, the regional name is usually spoken by the continuity announcer prior to local programmes. After ITV's unification in 2002, the two London franchises, Carlton Television and London Weekend Television were merged into a single entity, ITV London, while the Wales and West franchise lost its official identity, and instead was substituted with ITV Wales and ITV West on-air, with no reference linking the two together (the licence was formally split in two by Ofcom from 1 January 2015).

Channel Television adopted the ITV1 brand on-air prior to the 2011 ITV plc takeover of the channel.

Areas with full ITV branding and continuity:

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